Garment Industry: Returning Of Ecological Civilization

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Since twenty-first Century, disasters such as "earthquake", "mud rock flow", "flood", "tsunami", "snow disaster", "oil crisis", "environmental crisis" and "financial crisis" have taken place frequently. This shows that modern humans have brought more punishment to themselves by plundering and consuming too much earth energy.

This is an era where people need to rethink their authenticity and recreate their new ways of life.

Seeking the present

Over the past year, many foreign garment enterprises have gone bankrupt, and the global apparel industry has seen that the Chinese market is still booming.

At this time, the Chinese clothing industry is thinking about how to develop in the future and looking for directions.

"In my business field, direction is more important than distance."

At the 2010 China clothing forum, Mao Jihong, chairman of Guangzhou exceptional Garments Co., Ltd.

He pointed out that in the past, we were all solving the problem of distance.

But if the direction is wrong, then nothing can be said.

From his point of view, from the beginning of the western industrial revolution, he began to make a mistake, focusing only on competition, focusing only on growth.

Looking at the ups and downs of many ancient civilizations, we find that these civilizations have gone from strength to decline because they did not follow the laws of ecology in the process of civilization development, and exploited and looted nature naturally, which led to the collapse of the natural ecosystem and finally the decline of Niang Chengwen.

Therefore, we must find a true way out of Chinese traditional culture, which must be the harmonious development between man and man, man and nature, nature and nature.

We must rethink.

Ecological culture is a kind of culture with "harmony" as the core spirit.

From a human point of view, it means the harmonious relationship between man and nature, and between man and man. From a cultural perspective, it means the harmony of history, reality and future, between civilization and nature. From the perspective of life as a whole, it means diverse species, individuals, cultures and harmonious symbiosis between each other.

"Paying attention to the return of clothing to ecological civilization is to explore the relationship between clothing and people, clothing and nature, and society.

Mao Jihong said.

As a matter of fact, as early as 1980s, the Japanese designers group represented by Lssey Miyake, Wakubo Rei and Yamamoto Teruji set out from the perspective of Oriental dress aesthetics and Chinese Taoist philosophy, so that the tailoring of clothing can be simplified as much as possible, and there is a certain space between clothing and human body, in order to emphasize the relationship between clothing and human body.

In their costumes, they are metaphorical about the eastern primitive and natural ecological culture.

Today, we are more aware of the threat of climate change than ever before.

At the end of 2009, the world climate conference was held in Copenhagen, Denmark. The conference called for "saving the earth" to promote green and sustainable development. The discussion on "sustainable fashion" also started.

The words "sustainable", "green", "ecological", "organic", "ethical", "low carbon" and "circulatory" appear more and more in fashion dialogues.

In the third Plenary Session of the 16th CPC Central Committee, the party also put forward a people-oriented, comprehensive, coordinated and sustainable Scientific Outlook on Development.

It is pointed out that we should coordinate the harmonious development of man and nature and take the road of modernization that is in line with the national conditions and sustainable development.

President Hu Jintao also pointed out that we should vigorously promote the concept of circular economy and accelerate the formulation of Circular Economy Promotion Law in March.

After the convening of Copenhagen, the Chinese government announced that by 2020, the carbon dioxide emissions of gross domestic product would be 40-45% lower than that of 2005.

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Low carbon environmental protection has become the trend of economic development in the future.

At present, the competition in China's clothing market is fierce. There are hundreds of brands competing in different categories of clothing.

"Now the competition in the clothing market has reached a threshold era," said Hong Jinshan, a designer on the left bank. "I believe that" carbon labels "will be the threshold for the entry of clothing brands in the future, and will affect the entire brand structure of clothing.

On the recently held "China Green company annual meeting", experts from the national development and Reform Commission said, "the basic research work of China's carbon tax special group has been completed, and is now further communicating with the NPC, which is expected to start carbon tax during the '12th Five-Year' period.

It is understood that there are 5 Nordic countries in Denmark, Finland, Holland, Norway and Sweden, which have implemented carbon tax or energy tax policy, and will pay heavy taxes on textile and clothing products that exceed the amount of emissions.

Under such a big background, "low carbon economy" and "circular economy" were formally put forward.

"Low carbon" itself is a big fashion concept. It is a long-term strategic topic rather than a popular topic.

Wu Xuekai, the winner of China's costume design Golden Summit, said he has been delivering "low carbon green" values to his team, hoping that it will turn from slogan to responsibility and become a natural act in daily work.

From slogan to long-term strategy

Of course, low carbon economy and circular economy should turn from a fashionable slogan to an industry strategy. It is clear that several designers do several environmental shows and shape several models of energy saving and emission reduction enterprises. Obviously, they can not solve the problem. This requires a strong platform and a strong driving force.

In this case, as a guide for the development of the industry, CHIC once again bears the heavy responsibility of history.

On CHIC2010, the CHIC organizers built a series of environmental protection activities around "low carbon and environmental protection", trying to create a more green and green exhibition platform than before.

In the South Square of CHIC2010, a huge earth with a diameter of 8 meters, all of which is made of natural textiles of different colors, including cotton, linen, silk, wool and so on, stands out the concept that CHIC has been advocating vigorously: paying attention to environmental protection, paying attention to the earth, and paying attention to our common garden.

At the same time, the CHIC organizer has launched a booth design evaluation campaign focusing on brand style and product positioning, with green, environmental protection and creativity as the theme, to achieve environmental protection, save expenses and promote innovative exhibition results.

In "Ruyi 2010 China clothing forum", it also conveys the "green" flavor and advocates "low carbon lifestyle" from the spiritual level.

In addition, the CHIC organizers, together with Guangzhou exception Clothing Co., Ltd. and internationally renowned photographer Jan Altis Bertrand, tell us the beauty and sadness of the earth with a rich, wide and shocking camera language.

"We look forward to the whole industry working together to implement low-carbon and responsible environmental claims, and actively promote the historical process of green economy and sustainable development, and influence and drive more people through the power of brands."

CHIC director of the organizers said.

The 2010-2020 year is the new "golden ten years" development period of China's garment industry. No matter what the outcome of the Copenhagen conference is, the world will surely move towards the green development road of low carbon economy.

To guide China's clothing industry to develop a low carbon economy, CHIC has taken a substantial step this year.

Now, low carbon is no longer just on the surface of exaggerated sales promotion, it is becoming a profound revolution in consumer terminals.

Low carbon is no longer just a slogan, it has penetrated into every chain of fashion industry, from upstream raw material suppliers to intermediate production enterprises, and downstream products processing enterprises.

Low carbon is changing from illusory concept to the real behavior of enterprises and individuals. Many well-known brands in the clothing industry have quietly moved to start developing new products, adjusting marketing direction, changing the way of operation, and integrating low carbon into the entire corporate culture.

Only when more enterprises change their current passive state and consciously follow up the development of low carbon economy will China have the realistic foundation and future hope for the pformation of low-carbon economy.

Change is just beginning.

"Developing a low carbon economy and achieving harmony between human and natural environment is a great responsibility for enterprises."

Gao Dekang, chairman of Bosideng group, said in an interview.

In his view, the development of low carbon economy is accelerating the upgrading of the garment industry and promoting the pformation from a large garment country to a powerful country. It is also a social responsibility.

It is reported that Bosideng has developed ecological down garments in line with the standards of the international environmental protection textile association in recent years, and actively promotes the use of eco-friendly textile raw materials, and resolutely put an end to the use of low-grade harmful pigments and chemical auxiliaries.

Lining, in collaboration with the famous Japanese fiber manufacturer, ECOCIRCLE, has launched a new series of environmental friendly clothing with environmental friendly fabrics, which has attracted people's attention to low carbon clothing.

As an environmental Ambassador of the Chinese Federation of environmental protection, in 2009, Hong Jin took a "paper jacket" and went to Copenhagen to publicize the concept of environmental protection.

The so-called "paper" refers to the outer coating of jacket fabric containing pulp components, which can accelerate the degradation of fabrics, shorten the degradation time, and reduce the environmental pollution caused by chemical fiber components.

Hong Jinshan told reporters that every year the company will design on the theme of environmental protection. This is more to make our consumers aware of what is environmental protection and how to implement environmental protection.

In his view, the marketing environment of enterprises as a medium of exchange, it plays an important role in conveying information to consumers, while consumers are accepting the output of information while buying clothes. An ecologically oriented marketing environment should convey an environment-friendly and restrained consumption culture to consumers.

Nowadays, the clothing marketing concept of this kind of ecology attracts more and more attention from domestic fashion designers and fashion brands.

One of the objectives of the Copenhagen conference is to solve the problem and allow the industry to admit that there are problems. This is the first step to solve the problem.

Because in fashion, green is not a trend that changes with the seasons.

We are facing changes in the paradigm, whether political or technical terms, not what he says, nor what she says, but how we say.