Wear A Model To Do Shopping Guide.

"Qi Liu Hai, clear eyes, tiny mouth, and a natural look" is my first impression of "shopping guide" newly opened in Xiao Fan's shop.

The little girl named Amy, tall 163cm, weight 45kg, cheerful personality, is a standard "after 90", no matter from appearance or figure, is a girl with a high return rate.

Xiao Fan said that Amy is different from the general shopping guide. The more image positioning should be the wearing model. She is not only outstanding in appearance, but also very sweet in her mouth. She also outperforms the general shopping guide in clothing matching and merchandising.

Before going into the shop, Amy began to introduce the popular products of autumn and winter this year, tie dye, bottompants, small suit and so on. In her mouth, she became a small thing that she had to buy, and her thoughts were all on her lap.

How such ordinary clothes seemed to be so spiritually under her control that people could not help looking at them more, and even wanted to touch the material of their clothes.

The shopkeeper Xiao Fan seemed to see my mind and asked, "how is it? Is my shopping guide good?" I looked at Amy and finally realized the charm of the model.

Speaking of recruitment models, Xiao Fan is definitely the first person in the shops nearby.

"When I first wanted to wear the model, I wanted to let the customers see the effect of the upper garment more visually.

So the first requirement for me to wear a model is to be beautiful and fit, so that we can maximize the advantages of our products.

It is understood that usually these foreign trade shops to wear the model salary base salary is 2000 to 3000 yuan, each sale of a garment and 10% Commission.

And hiring an ordinary guide, a month's base salary is about 1500 yuan, the Commission is 1% to 5%, but the benefits are far less than the model.

As a qualified model, the fashion is very important.

The models are not always the most beautiful clothes in the shop. Sometimes they can match some of the clothes that are not good or are sold in large quantities.

Xiao Fan also said that which models would wear better, and which sales would be better.

In terms of customers, different people have different fashions.

That is to say, the demand of customers for fashion is very different. For highly sensitive customers, the value of popularity is meaningful, but for low sensitive customers, it has little or no meaning.

The model will provide fashion advice according to the needs of consumers.

New ways to improve

From the current situation, the wear model is actually a soft marketing method.

Shopkeepers want to do is to grasp the consumer's sensory psychology.

In consumer psychology, sensory stimulation is the first, especially female consumers. Color and texture are often the first elements to attract her.

Nearly 80% of the information people get from vision, the efficiency of communication, and the success of marketing depend more on vision.

When people observe things outside, there is always a visual focus, which we call the focus.

The focus is usually on the vivid, unique shape, clear outline, holistic and easy to understand image.

In this way, the dressing model not only successfully attracts customers' eyeballs, but also improves the quality of products, thereby raising prices and increasing profits.

Heavy affinity to this "

At first glance, the wearing model is similar to the T model.

They are using their own advantages to show their clothing more perfectly, increasing the texture of the goods themselves, and buying behavior, but there are still great differences in the requirements of the models themselves.

T model is higher for the height of the model itself, and the model can not be too high. This will give the customer a sense of distance and will be subject to some resistance in selling the goods.

Most of the T models are of a cold personality. Only in this way can they have a "gas field" to control different styles of clothing, but the wearing models need affinity to better communicate with customers.

In this way, it is a general trend to wear models, but marketing experts also have different ideas.

The reporter interviewed Peng Xiao Dong, one of the ten famous teachers in corporate training.

Peng Xiaodong thinks that the wearing model is just at the starting position. The development is not mature and irrational. If the industry wants to develop rapidly, it must improve its overall quality.

In the war of eyeball economy in the clothing market, the wearing model has only played a supplementary and supplementary role, and the hope of increasing sales volume can not be placed on them.

At the same time, if the wearing model does not understand the connotation of the brand, it can not integrate itself well into the sales platform, and it is also difficult to compare the sales skills and the psychology of consumers with the career guide.

So, if you want to wear the model in a long way, you still have to enhance your professional knowledge.

After all, nowadays consumers are becoming more rational. It is not enough to attract their attention only. Guiding their consumption is the ultimate task.