Shoemaker K-Swiss Once Again Becomes Ironman'S Official Sponsor

October 13th, the famous CaliforniaSport

MirindaCarfrae, the Australian athlete, is far ahead in the women's competition, setting a fourth success in the history of Kona, winning her first IronmanWorldChampion title.

Carfrae (who won the runner up in last year's competition) crossed the finish line at 8:58:36, which lasted for 2 hours and 53 minutes, and it was unbelievable that the best marathon race in Kona history was also achieved.

Carfrae wears super light running shoes K-SwissK-Ruuz (TM).

The British Trek/K-Swiss athlete JulieDibens was the first to take part in the Ironman competition. She finished the race at 9:10:04 and boarded the podium.

IronmanWorldChampionship70.3's current champion Dibens has always been in the lead in the 112 mile cycling race. The biggest difference between the top three athletes appeared in 4:55:28, but in the marathon, the performance of Dibens was inferior to that of her friend and teammate Carfrae.

Dibens chose to wear the new K-SwissBlade-Light (TM) Run to compete.

K-SwissBlade-Light (TM) Run is one of the lightest (9.3 ounce) high impact training shoes designed for long distance and efficient running on the market.

This shoe features ultra light cushioning.

Ironman senior athlete ChrisLieto is the first American athlete to cross the finish line (the end point is 8:25:51), ranking eleventh.

Lieto performed best in the bicycle race at 4:23:17 that day, and has been in the lead for the 14 mile race before the marathon.

Lieto wore a new K-SwissKwickyBlade-Light in the competition, which will be launched in the spring of 2011.

This 9 ounce weight running shoe is the first time that the brand has used the most advanced SeamFree (TM) and IonMask (TM) upper Technology shoes. These technologies make the shoes without sew and have the performance of liquid repellency that the old technology is completely inferior to, so that this shoe has the advantages of light, dry and clean in its use.

This is K-Swiss's second year sponsor of Ironman's official clothing and footwear.

With its sponsorship of outstanding professional three omnipotent athletes, K-Swiss's popularity and store sales have improved significantly.

Now on shoe sales, K-Swiss ranks fourth in Kona, surpassing some long running brands -- Brooks (Brooks), Adidas (Adidas), new brun (NewBalance), MIZUNO (Mizuno) and Nike (Nike).