Xiamen: Service Enterprises Are Facing A Survival Crisis &Nbsp; Abandoning The Self Built Brand Of OEM.

"Making brand and vitality, continuing to do foundry is a dead end." Cotton prices have skyrocketed, and the cost of manpower and logistics has risen sharply over the years. Garment Foundry Enterprises Aware of the crisis of survival. In order to save themselves, some Fujian enterprises began to transform from foundry to brand management.

Data show that as of September 25th, China's cotton price index has risen from 18002 yuan / ton in early September to 20236 yuan / ton, or 12.41%. A foundry export garment enterprise operator said that the profits of OEM enterprises were very low, cotton prices were so skyrocketing, workers' wages and water and electricity charges were also rising, "profits have been severely compressed, so they have to do business at a loss." Compared with the foundry enterprise, because of the brand strategy, the high added value is mainly reflected in the design, research and development of the clothing style, and the connotation of the enterprise culture. The proportion of raw materials in the whole clothing cost is relatively low, which is less affected by the cost changes.

This has made cable force, a long-term foundry. Xiamen Industrial Co., Ltd. sees hope. The company officially ended the history of the ULTRASONIC brand in Germany, operated the brand in a joint venture, and positioned high-end casual shoes and clothing in an attempt to attack the mainland market in a big way. Yesterday, the company moved its brand operation headquarters in China to Guanyin Mountain, Xiamen.

Not long ago, Fujian Peggy Garments Co., Ltd. invested 2 of the total investment. The 100 million yuan workshop has been established as another model for producing its own brand clothing.

Insiders say that not all garment foundry companies are now suitable for walking. Brand operation The key is to look at the opportunity and strength, which need to re explore and layout the market, consumer groups, product positioning and sales channels, but this is also a direction for future trends and the turning of Fujian's foundry enterprises.