Clothing Agents Should Treat Themselves As "Professional" Buyers.

Two or more times a year. Order-placing meeting yes Agent franchisee and brand The important point of business communication, game and conspiracy to develop is the ordering work, which is the basis for determining the performance of products. enterprise How to hold the order meeting has become the focus of the industry. However, as an important participant of the ordering society, how should the franchisee participate in the order meeting? What are the methods to be applied? What issues should be paid attention to when ordering?

When the domestic franchisee participates in the quarterly order, most of them also adopt the original method based on experience and based on the order of feeling. This not only causes the same style of clothing market, the intensification of competition, but also causes the increase of inventory and the weakening of brand style. As a result, the domestic clothing brands will be in the strange circle of "brand mainland goods". It is such a market situation that more and more enterprises are looking for breakthroughs. Buyer mode orders break in.

Using buyer's order can not only effectively improve the speed and quality of product development of clothing brand enterprises, but also enable their agents to have good sales after ordering.

Focusing on product development is the eternal topic of ordering. And the introduction of buyer mode product development is the most powerful order rule for clothing enterprises. Some enterprises in China are trying to introduce importing orders.

Buyer model is the rule of product development

A few years ago, the purpose of apparel enterprises to hold orders is nothing more than the release of new products, sales of prospective orders, business invitation and so on. Now clothing brand enterprises have realized that these are not the absolute priorities of ordering. The absolute point is to conclude the sale of goods with the agent franchisees, to find out the problems of the goods developed by the enterprises every year, to analyze the whole and individual structures of the goods in season, and find out the deficiencies.

Therefore, many enterprises have realized that when ordering goods, they will get their products to be recognized by different market agents. It has become the consensus of enterprises to improve the existing problems, especially the structure of goods.

In the past, most enterprises only wanted to listen to the good words of the franchiser who said the brand, and some companies added the disadvantageous sales of goods to the agent of the agent. Such a practice is wrong. Any clothing brand in the world is deficient in product development. Now, many clothing enterprises have made clear the significance of product ordering. When the product has not yet been formed for the next season, it will find out the problems of the goods and then improve them. This gives enterprises greater market returns.

For garment enterprises, agents can be said to be buyers in various markets. They can clearly understand the problem of inventory. Therefore, many enterprises will convene the "next quarter product development agent franchisee information collection and discussion" before the development of goods. Many enterprises do not have professional buyers, but they ask the sales personnel and the product development department designers to participate in the joint discussions with the franchisees, and make clear the draft of product development. Then, how can the franchisee understand the buyer's order pattern? {page_break}

Different orders according to store management mode

Is the era of personalized consumption in Chinese apparel market coming? When a buyer of GAP brand asks me such a question. I said that it has arrived! But our agent franchisees are still doing a large number of orders in a single style, ignoring the practice of displaying the whole and a small number of orders. This brings some negative effects to the product development of clothing brand enterprises. In the end, the enterprises only focus on the supply of goods with large orders, and do not have the heart to develop other styles.

If the agent adopts a single brand store business mode, it should adopt a multi style and less batch ordering method.

After the completion of the buyer's mode, the enterprises will use different production and supply resources to enable the buyers to integrate into the product development. With more styles, fewer batches and limited production volume, the clothing brand's quantity can be improved, so that the demand of personalized consumption in the current clothing market can be better catered for.

Many styles and fewer orders can be solved well under the buyer's clothing enterprise operation mode, but for traditional clothing enterprises, they will be limited by their ability to produce and supply goods. If the franchisee wants more styles and fewer orders, it needs to know whether the intention brand has introduced the buyer's operation mode.

In addition, some agent franchisees have a large number of franchise brands. They do not operate a single brand store but operate their own store brand or product brand in the way of corporatization operation. In this way, the agent franchisee is an individual buyer. In this case, it is suitable to adopt random order method, look at sample purchase, guarantee the structure of goods in the store with the largest quantity, and build their own store brand and product brand.

Two ways to help agents grasp the trend of fashion

There are many styles of clothing at the order meeting, and agents are often confused by some false appearances. How to grasp the fashion trend is the obligatory course before ordering agents. Expected sales analysis and store capacity analysis are the two basic methods for agents to purchase orders.