Seven Roles Of Online Shop Owners

Role 1: Administrator

Administrator's work In addition to answering customers' questions and managing the goods on and off the shelves every day, we should also manage the sold goods according to different trading States, formulate the promotion scheme of commodities and think about the strategies of store operation. If you want to subdivide, this part of the work also includes the work of receptionists, salesmen and propagandists. In addition to the daily store management, we should also use the rest time to post and reply to the forum, and do a good job of online store indirect publicity and promotion, give full play to their own potential, and look for all opportunities to let others remember the owner, goods and stores.

Role 2: Researcher

In the process of operation, we should always understand market Analysis of the market, at the same time, every shopkeeper must have an understanding of the goods they sell, and be an expert in the trade of the commodities they sell. Only by constantly absorbing new knowledge and having sufficient reserve of professional knowledge can we answer all kinds of questions about commodities from customers and effectively promote the sales of commodities. A shopkeeper can do the work of a researcher 24 hours a day - study in the interval of work or in the rest time, because knowledge will be aging and experience will be out of date, so learning is the best leisure way for online shop operators.

Role 3: statistician

Shop owners learn to use simple form Statistics store daily income and expenditure, accounting method can not be in accordance with professional requirements, but must be able to understand their own hard work is earned or lost, how much inventory backlog, how much capital turnover and stock, and how much profit can be left for shop redevelopment. As an individual seller, when working as a statistician, he should not only be able to keep accounts, but also overcome the desperation when there is no profit in the book. Only in this way can we have the confidence to keep the shop running.

Role 4: warehouse keeper

Every shopkeeper should know the stock balance of his shop, determine which goods are out of stock, so as to take the goods off the shelves in time; check the inventory regularly, launch corresponding promotion activities to clear the warehouse, so as to revitalize the funds; for clothing, food and other goods with strong timeliness, timely clearance can also reduce losses. While doing the work of warehouse management, the shop owner should often go to the same shop selling the same kind of goods, observe and learn what business know-how they have, so as to improve their sales ability.

Role 5: Liaison

The main work of the liaison officer is to contact with suppliers, establish and manage customer files, send promotional activities to customers and present gifts to members. To establish a good relationship with customers, it's best to spend a few minutes every day thinking about customers' shopping psychology and their demand for service. If you have time, you can chat with customers and netizens to cultivate potential customers. However, it is necessary to stop and do not delay your other work.

Role 6: dispatcher

The owner of an online shop must gradually be familiar with and understand various logistics methods, adhere to the principle of "more, faster, better and more economical" and send out the goods in time. At the same time, they should learn to effectively avoid the possible problems in the transportation of goods. They should also pay attention to collecting and comparing the prices of online postal cartons and discount stamps, so as to improve their experience in logistics management, In order to make the most reasonable choice when necessary.

Role 7: mediator

The most troublesome thing in store management is the transaction dispute. As a mediator, we should deal with all kinds of trade disputes, complaints and reports in a timely manner. We should handle and resolve these contradictions with mature mentality and rational words and deeds, and be a high-quality seller with a sense of responsibility. Therefore, we should pay attention to self-cultivation, improve personal cultivation, be familiar with and understand the rules of the trading website, so as to know what "weapons" (trading rules) are used to protect their legitimate rights and interests in case of trade disputes, and when to obtain the understanding of customers through timely apology and compensation, so as to achieve the purpose of resolving conflicts and solving problems.

The above are the seven main work contents of online shop owners, which can be summarized as effective management of online stores. The so-called effectiveness includes efficiency, effect and efficiency. With these three points, the management of shops can be on the right track as soon as possible. Only by improving the efficiency of operation and management, can we produce good management effect and obtain the maximum benefit.