Anta And Other Jinjiang Shoe Enterprises Tend To Be Rational In Bidding For CCTV Advertising.
Famous from Jinjiang
Shoe enterprises
After Anta set up the "star + endorsement" Jinjiang mode, CCTV gold advertising has always been a marketing resource for Jinjiang shoe companies to compete first. However, in recent days, Jinjiang's shoe companies have appeared to be particularly rational and rarely launched on CCTV's 2011 gold advertising resource bidding.
"We are now making more rational plans for advertising," the head of Jinjiang's well-known company told reporters.
For the Jinjiang shoe enterprises in the CCTV advertising bidding on the "do nothing", Zhang Yongheng, brand director of the Jinjiang bird (China) Co., Ltd. also indicated that it can be seen that the enterprises in Zhejiang Province have become more rational and more targeted in advertising.
In addition to more rational enterprises and more targeted advertising, this time
CCTV
The bidding bid is different from the previous target of Jinjiang enterprises, which also led to the "Silence" of Jinjiang enterprises in the bidding meeting.
However, people in the industry generally believe that CCTV has great advantages both in terms of its influence and audience rating. In the next period, CCTV will still be an important highland for Jinjiang's brand advertising.
The new high of CCTV's gold resources also represents the scarcity of its resources. The leading brands of various industries must seize the resources and bring high returns to advertising.
Regarding whether to participate in the CCTV tender invitation for 8 days, Anta officials said that this is a matter of high-level decision-making and whether they participate in it or not.
The internal staff of the seven wolves and Qipai indicated that the company did not send people to participate in the tender invitation, but it may still put the CCTV advertisement through the agent company.
It is reported that since last year, Jinjiang local dragon and so on.
Second line footwear industry
CCTV has attracted more than one brand of CCTV.
At the same time, different channels of CCTV were also concerned by Jin enterprises. For example, men's clothing enterprises are more optimistic about financial channels, while sporting goods companies continue to use sports channels as their main positions.
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