How To Choose A Manufacturer In Underwear Shop?

There is a Chinese saying that men are afraid of going wrong. Women are afraid of marrying the wrong man.

It is easy to get tens of thousands of shops to open a store, but a shop has to make long-term profits, but it needs to face many professional problems.

Although most of the lingerie brands now offer professional training services, they sell advertisements on eyeshot underwear brands, such as TV, newspapers, magazines and networks.

Every brand has to talk about how to improve its own support, how strong the brand strength is and how to follow up the service. It seems that the franchisee only needs to pay the franchise fee and enter the shop to make steady progress. Is this really the case? How many people have worked hard to save a little blood and sweat money, but it is difficult for a store to open up and manage to find that the dream is not so beautiful.

Product quality is not stable, style is not new and incomplete, the season is out of stock, propaganda is not in place, market chaos, service can not keep up with......

And so on, when the problem was said, the money of the terminal was hit and dried.

How should the lingerie terminal choose to join the brand? What principles do you have in choosing a brand? What are the problems to pay attention to? After communicating with a large number of underwear industry people, I have summed up the following points, hoping to bring a little light to the terminals in the loss.

Understand the strength of brand enterprises

Cars, houses and deposits are the conditions for women to choose husbands. Joining the brand must also pay attention to the strength of brand enterprises.

The strength of underwear enterprises is directly related to the advantages of the brand in terms of product quality, style guarantee, supply capability and publicity.

Like a lot of OEM enterprises, the end of the goods situation leads to the terminal in the peak season no goods can be sold, the time to make money do not have to make money, that is simply keeping alive.

There are also some factories that are not strong enough. The market did not earn enough money for one or two years to quit. It left a lot of broken codes and outdated stocks to the terminal operators. They could not sell and sell. They had no way to retreat, and the money earned in one or two years turned into water.

Of course, it is impossible for us to see the strength of the factory because of the need to open an underwear store and inspect the management of the factory.

First, understand the brand through the media.

In this market competition unprecedented fierce situation, if the brand enterprise does not know how to use the media,

Two, understand the brand situation through colleagues.

If you want people to know, unless it is done.

Matchmaker is more powerful, and a blind date knows how to understand each other's character and strength by asking friends.

The best way is to ask the brands of different brands through different regional brand operators. Generally speaking, the terminal bosses are willing to tell the truth if they are different regions, so that they can understand some of their brand management problems.

If you want to be simple, you can also post questions through online forums to understand the views of the industry on this brand.

understand

If the strength of the brand enterprise is good, the terminal business will still have to deal with agents, and most of the work of signing, purchasing, and service is done by agents.

Many brands will do well in a certain area, but a certain area is done in a group, which is absolutely related to the strength and management of agents.

Whether agents can have the ability to carry out enterprise policies, whether they are perfect in market management and support are all issues we must examine.

The vast majority of agents are coming from the circulation mode of traders. They are accustomed to making money hand in hand, and are not aware of the question of whether the product is suitable for local sales, how to promote brand image, how to help improve shopping guide level and inventory management.

This kind of agent mode which not only receives money but disposes of partners is outdated. Today, with the serious homosexuality of products, market management and service have become the necessary means of market competition. If agents do not realize this problem, it is very dangerous to cooperate with him.

Through face-to-face communication with agents, we can understand their views on market operation mode.

In addition, through peers, we can also understand the reputation of agents in the market.

"No matter black cat or white cat, catching mice is a good cat", this sentence is also true to the underwear industry.

No matter how big the brand is in the country, how exaggerated the image is, the brand that is suitable for your location is the best.

Shop is nothing more than making money, not image.

Some brands, thin cotton and large cups, are suitable for sale in the north. Only one or two of them sell well in the south. Some brands have too few colors, and the north can not sell them.

The choice of brand should take into account the positioning of the brand, whether the product price and design mainstream are suitable for the consumption crowd of its own storefront, and whether it conflicts with its main product.

Understanding the terms of the franchise agreement

A franchise contract is a marriage license. You will have to spend the rest of your life with the brand if you sign it. If you want to divorce because you don't know the contract, you will lose the money or the terminal business.