Japanese Fabric: The Spirit Of Exploration Is The Key To Success.

Some scholars have compared "made in Japan" to "scorpion tail". As the saying goes, "scorpion tail poison (only)", its meaning does not need to be said naturally. Nowadays, textile enterprises are generally facing the pressure of cost increase, and the price increase of products has become the trend of the times. In the process of constantly catching up with new technologies and paying attention to fashion design, how to control product pricing power and maintain profit growth becomes the most concerned problem for textile enterprises.

In late October, Japan's advanced women's clothing introduction was jointly sponsored by Japan's new and interior cotton company, North International Group and Tianjin new textile import and Export Co., Ltd. Japan The 10 high-end women's clothing production enterprises not only demonstrated their advanced technology. High end fabric products It also reveals the superiority of the "swordsman" in the top of profits.

　　 Targeting common target markets

"The wardrobe of Japanese consumers is already packed with all kinds of clothing. Even in the same category, you can see many styles and colors."

The sweeping of the financial turmoil has not only brought the nightmare of Wall Street speculators forward, but also exposed the weakness of the Japanese consumer market. "The wardrobe of Japanese consumers is already full of all kinds of clothing, even in the same category, you can see many styles and colors of clothing, and they often need enough power to buy new clothes," Fukui Shingo, President of the new cotton and interior company, said.

In recent years, the Japanese government has strongly stimulated domestic consumption, resulting in the increasingly saturated market of durable goods, such as textiles and clothing. After the outbreak of the financial crisis, the Japanese clothing consumption concept began to favor the clothing brands represented by UNIQLO, with various styles and low prices. Many factors drove Japanese high-end fabric manufacturers to focus on overseas markets.

"Japanese companies are more optimistic about the consumption potential of the Chinese market, especially consumers' enthusiasm for high-end clothing." Li Yu, deputy general manager of Tianjin new textile import and Export Co., Ltd., introduced one of the organizers of the exhibition. "In May 2009, the impact of the financial crisis is still spreading, and the export enterprises are generally having a bad time. Under the call of the government to expand the domestic market, Tianjin is trying to get rid of the export and low-grade textile business mode and study how to introduce Japan's advanced fabrics to China's high-end clothing brand.

It is understood that the predecessor of Tianjin new textiles import and Export Corporation is the Tianjin branch of China Textiles Import and Export Corporation, whose main business is textile exports. After in-depth exchanges with many Japanese partners, Japan's new and internal cotton and cotton company, the two sides gathered together excellent quality and high value-added Japanese textiles, and finally came true for the exhibition concept of providing business platform from high level buyers in China.

　　 Spirit of exploration Is the key to winning.

"In the context of the trend of product price increase, Japanese enterprises dominate the price of products with the advantage of differentiation, and will not be easily controlled by the market."

Past experience tells us that products with "scorpion tail" characteristics will not be easily abandoned by the market. Manufacturers with this kind of manufacturing capability will be proud of their profits. For example, at the 10 Fabric Companies in the exhibition, they not only have the production capacity, but also have strong product research and development capabilities. Li Yu said that under the background of the trend of product price raising, Japanese enterprises will dominate the price of products with the advantage of differentiation, and will not be easily controlled by the market.