The Key Of Teamwork Marketing

Many enterprises pass

I. unity of objectives

Since the whole staff marketing is the combination of all departments in the enterprise, we must first make the objectives of all departments unified.

According to previous investigations, one of the factors that led to the greatest loss of enterprises is the internal friction caused by the failure of all departments to reach a unified goal.

So when we are marketing the whole staff, we must let each department understand the objectives and vision of the enterprise, and let each department understand its responsibilities through effective planning so that all departments can cooperate effectively in the execution process.

On the contrary, if the goal is not clear enough, in the whole staff marketing process, not only will there be many "useless work" situations, but also will cause great trouble in communication.

Two, smooth communication

Full staff marketing requires cooperation from all departments, just like gears of various machines. If one of the gears fails, the whole machine will not be able to work.

In the whole marketing process, communication is like "lubricant" for every gear to work effectively.

In enterprises, cross departmental communication is much more difficult than communication within departments. Especially when a company executes a project, if there are obstacles in communication between departments, the execution cycle will lengthen, resulting in an increase in human consumption and financial resources.

Enterprises naturally hope that all departments can cooperate effectively, but the contradictions between departments can not be avoided. There are both communication methods and the analysis of the interests of various departments. Therefore, if communication is to be smooth, it is necessary to help the heads of departments to master good communication methods, and when the problem occurs, enterprises must do well the work of various departments.

Three, implementation

Marketing is a project that requires special opportunity. If we miss the best marketing opportunity, the effect of marketing will be greatly reduced.

Full staff marketing requires all employees to cooperate. Just like the "barrel theory", the shortest board determines the capacity of the whole barrel. If one of the departments has errors, it will have a huge impact on the entire marketing. Therefore, only the departments have strong executive power to make the sales and marketing achieve the desired effect.

Before carrying out the full staff marketing, each department can make detailed execution plans according to the overall objectives, so that the enterprise can master and control the progress of each department and supervise the execution effect.

When a department is slow in progress, the enterprise can understand the reasons for its slowness through analysis, and then put forward a solution, which can effectively prevent the loss of execution caused by the loss of the enterprise.

Of course, there are still some factors that affect the final effect of the whole staff marketing, for example, the enforceability of goal formulation and the design of the process, etc., as a whole marketing of "all the strength of the company". If there is negligence in the process of operation, it will bring great loss to the enterprise, so we may as well take good measures in every link.