The Temperature Suddenly Dropped &Nbsp; Sales And Blowout Of Thermal Shoes And Clothing In Hangzhou Shopping Center.

On December 16th, when the snow began to fall, there were fewer pedestrians on the Hangzhou road and fewer passengers in the mall. However, in the afternoon, when the sales figures were counted, there were fewer passengers.

Sales of assault clothing and waterproof shoes increased by 3 times compared to the same period last year.

In such a heavy snowfall yesterday.

"Let's not see that there is little passenger flow in the mall, but the rate of order is very high."

The head of the sports hall of the 7 floor of Yintai said, because the unit price of winter clothing is relatively high, the clothing and down jacket will be about 2000 yuan. If the guest orders, the turnover will not be low.

Yesterday, the NorthFace, Columbia, wolf claw, MountainHardwear and other counters in sports arcade were selling more than 3 times the sales of waterproof shoes, such as sweaters, assault clothing and CAT.

Merchants who hoard down clothing and thermal underwear are "happy".

A clothing supplier, a Xing, said that in the first half of the year, he heard that meteorologists had a "cold year" forecast for this winter, and they had more hoarding clothes. "The cost of down coats is generally high this year, the price of eiderdown is more than three times, and the cost of labor is not low."

A Xing said that the winter of Hangzhou came very early in 2009. It was very cold in the middle of 11. The business of that vote made him a lot, so he hoared down his clothes early this year. I never expected that the temperature in Hangzhou would not come down.

This year, the price of the down garment in the shopping mall is not low. The price of the short price is basically 2000 yuan -4000 yuan, the price of the long style down jacket is slightly more expensive, the price of the side cabinet brand is 4000 yuan -5000 yuan, once these goods are hoarded, it is a great financial pressure to the supplier, because the sales promotion is over at the end of December 31st, the winter clothes will enter the discount season, and can not make money, so yesterday's "timely snow" came at a very good time.

A star's worry continued until this week, when he heard that the weather forecast said it was going to snow, he began to stock the counter until he saw the heavy snow yesterday, and he had the bottom of his heart in.

This week, the stocking volume of 100 thermal underwear, cashmere and sweater is also doubled than usual. The mall also makes more warehouses to facilitate suppliers to hoard goods, and the consumption of goods is very fast. A week ago, they sent two goods a week, and now they have to replenish them every day.

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"Sharp drop in temperature and clear weather", this weekend sales will blowout.

Although the snowy day will reduce passenger flow, almost all the shopping malls are very sure in the interview that "sales will be blowout this weekend".

"The sudden drop of temperature and the fine weather = sales blowout" seems to be a constant commercial rule for many years, because most of the guests are very sensitive to temperature. They may want to buy winter clothes such as thermal underwear, cashmere sweater, woolen sweater, down garment, but they have been waiting for promotional discounts. Most people will not wait until the temperature drops.

"From last week, the end of the international second-line brand discount began, and now the temperature has plummeted, the weekend business will be very good."

The head of Hangzhou Tower women's clothing mall said that 2011 counters, such as Max&Co. and Moschino, began to start early in the Christmas season.

This weekend, the Ming - de square is going to celebrate the 5th anniversary store, and other shopping malls will start the Christmas preheating, so this week, there will be a very small sales promotion, the end of the year's sales fight.