Enterprise Survival Strategy

Brand has also experienced four seasons of cold and warm. 2008, it has been very cold for most people.

Old businesses can learn eagles. We all know that eagles live to the age of 30. They will pull their wings and claws and break their beaks and endure hunger. Until the new feather, sharp claws and hard long beaks are produced, the hawk can survive for 30 years.

The eagle's new life is spring! I think we can think about the spring of Chinese enterprise brand from the following aspects.

01, the living environment.

There is an old saying in China that "man can conquer nature".

In the polar regions of the ice and snow, penguins gather in circles to warm each other, and quickly move the penguins around the periphery.

The Wenchuan earthquake proved that all the people in the world who love and have conscience are well versed in the principle of mutual help.

Enterprises learn penguins to warm up and achieve brand's spring!

02, consumption desire.

The earlier production of enterprises was the mode of "supply, production and marketing". After that, market competition increased, commodities became homogenized, and gradually developed into "customized demand" to "stimulate demand and create demand".

In different periods, different environments and audiences, products become commodity changes, just like lizards protect themselves and change colors with their surroundings.

Recalling the winter of 2004 in Dezhou to serve the Sun Ming brand, the author proposed a multi color product strategy, that is, innovation to meet consumer desire.

Enterprise learning lizard discoloration achieves brand spring!

03, product mix.

We often compare a brand to a person. If we regard "Guangyao Wang Laoji" as a person, what kind of person is it? I believe that Wang Laoji can not just be a person, as a "Wang Laoji family" image, also is the "brand activation" to take a series of products, multi brand line.

Involuntarily reminds us of the Superman family, the Hercules father, the elastic mother, the invisible elder sister and the Scud brother.

In nature, we can see a starfish split into several starfish, and earthworm regeneration after subsection.

Enterprises learn the spring of starfish fission to achieve brand!

04, creative marketing.

Before a master who said "no idea to die", how terrible is a layer? How old is it? The old name has been like a silkworm cocoon, which has built a small world of golden old signboards. Old brands need to be pformed, like cocoon spinning, dyeing, weaving, and making colorful satin.

The Nike sports shoes brand has launched the global DYA creative activities, and has started to paint on shoes by ourselves.

Pepsi Cola launched in China "I want to serve cans, for China's Olympic Games refueling" marketing war, that is, innovative marketing.

Enterprises learn cocoon flying silk to achieve brand's spring!

05, corporate culture.

Chinese culture is broad

Foxconn's companies in Shenzhen hire recruiters every day. There's nothing wrong with them. They are many adults, and they may lose quickly.

I once worked as a consultant.

06, industry benchmarking.

The founder of the Chinese businessman was "honesty based". At the beginning, the founder of Hu Qingyu hall set up shop to train "to deceive and deceive". The so-called "business road" in the world today is a good example for those who are eager for quick success and instant benefit.

If we break the ice, we will suffer from it. Even when house lizard meets a crisis, it will break its tail.

The past has become a history, and it should be cut off like a "warrior and a knife." even if billions of eyes are watching over you, making mistakes is like a mirror to us.

Any industry needs standardized operation, and it needs the leading enterprises to lead the development of the industry.

I remember the 03 year white paper on Wan Jia Le initiative. The 04 year's solar energy water heater standard is the action of the leader.

Now that we have a set of standards, we must be willing to let go of old ideas and narrow patterns.

Enterprises learn house lizard to break the tail and achieve the brand's spring.

07, brand promotion.

In spring, everything is renewed, and new shoots sprout from old branches. When we sow and sow, we need to think deeply about the deep tillage while we have clear objectives, and we need to innovate our traditional ideas. Plants can be grafted.

The renewal of Vanke brand marks the innovation of Chinese traditional brand history.

Is your corporate brand logo a typical product of 80s?

We can also see