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Clothing Terminal Marketing Enters Micro-Blog Battlefield

2010/12/29 14:04:00 94

Beginning in 2010, terminal marketing entered "

Micro-blog battlefield

Seven cards, seven wolves,

Cabbeen

Many shoe and clothing enterprises such as Anta have launched official micro-blog in Sina micro-blog, and dealers such as strong, PEAK and so on have joined the column.

Search for these brands on Sina micro-blog can see their dazzling promotional activities.

"As long as you buy 99, you can give CABBEEN genuine 1 pants!", "100" Ming Shi Tang, "the 26 issue of the start of book activities.

Chinese brand shoes and clothing enterprises still choose more prizes in micro-blog marketing.

This mode can win a certain number of fans at the beginning of micro-blog's stage, but straightforward sales promotion advertising is the initial stage of micro-blog marketing, and it needs to jump quickly for brand enterprises.

From the marketing cases of some clothing brands on micro-blog website Twitter, we can see the momentum of its mode promotion.

On Twitter, Levi's recruited Gareth, a 23 year old University of Southern California graduate, who was named "Levi's boy" on Twitter. He was specially responsible for attracting consumers on Twitter.

Now, Gareth has 6000 followers. His duty is to reply and participate in Twitter.

Levis

Brand dialogue.

Levi's is still trying to recruit a Levi's girl.

Mr. Megan, director of Levi's digital marketing, said they call Levi's boys and Levi's girls ambassadors of brands, so that these ambassadors can interact with customers on Twitter and Facebook to attract users. These ambassadors have rapidly increased fans on the Internet.

UNIQLO also has excellent performance on Twitter.

At one time, it displayed 10 clothes on Twitter, which stipulates that the more comments, the lower the price.

If there are fans entering the review system, the website will tell the current number of comments on the dress, how much the price has dropped, and how much the difference is from the lowest price.

If you write a comment, the system will remind you that under your efforts, the price has dropped again.

The game rule of micro-blog marketing is to see who passes the interesting activities, find potential customers who are conversing with them among massive users, and turn them into precise customers through dialogue.

Simple discount ads can be done, but too old-fashioned, few young people will participate.

Several clothing brands on Twitter are well versed in the know-how of micro-blog marketing, so they have abandoned the initial stage of play, making activities more interesting and more stimulating, allowing fans to enter a highly sticky state and becoming a brand publicist in the dialogue.