Thousands Of Years Are Extremely Cold "&Nbsp"; Shijiazhuang Down Clothing Store Sale.

Shijiazhuang's major shopping centers, down clothing, thermal appliances, "jumping the building sale".

After the winter of 2010, it circulated on the Internet.

Down sale and down sale of cotton clothes

"50 percent off on the basis of the 200 reduction of 50, the figure is equivalent to 60 percent off. Now it is too appropriate to buy a down jacket."

In a shopping mall in North China, a salesperson from a special counter promoted the way to the author.

The author found that, compared with the high price before the Spring Festival, the major businesses are selling.

Compared with the big shopping malls, the sale of some small stores is even more crazy. "The original price of 280 yuan cotton padded clothes, the current price of 100 yuan."

In a clothing store in Qing Yuan Street of the provincial capital, cotton and down clothing occupy 1/4 space.

"At this time of the year, I put on spring clothes, but now I have pressed many winter clothes.

In order to get rid of the goods, they have to sell at a price. "

The boss said.

However, although the store sells at a low price, the citizens do not appreciate it.

"The down jacket is not ready to sell. Now our number is quite complete.

Now we are gradually returning to the warehouse. If we can't sell it in March, we will completely withdraw from the market. "

A Menswear brand salesperson said.

They were all flickered by the "thousand years of extreme cold".

"Before and after the Spring Festival, clothing sales enterprises will also promote sales, but not so fierce this year."

An insider told the author.

"This year's winter clothes are actually relatively large.

In the winter of 2008 and 2009, because of the unexpected cold weather, there was a shortage of warm clothing such as down garments, cotton padded clothes and so on. Many clothing dealers did not have the goods to sell in the peak season of winter wear.

As a result, in 2010, when there was a great deal of cold talk in the world, many garment production and sales enterprises increased the stocking rate of winter clothing and even made down garments.

However, in the peak season of winter clothing sales in November and December, except for cold air occasionally patronizing for several days, the provincial capital temperature has not dropped down, missed the golden season of winter sales.

The "thousand years of extreme cold", which once filled them with confidence, became a "big flicker". They just didn't make any money in the past winter.

"And last year, prices of down, cotton and fur have generally risen, and the cost of single down clothing has increased by 20%.

Seeing that the weather is getting warmer, manufacturers and businesses have to discount sales to digest their inventory as soon as possible and return the funds.

Automobile decoration was also "waist cold".

"It's not just clothing that we have in the cold years, but also us."

The owner of a car decoration company in South Second Ring said that last year, when the "thousand years of extreme cold" was widely spread, he put in a large number of antifreeze, wool car cushions and so on under the advice of his friends.

But I didn't expect spring to come before it was cold, not to mention extremely cold.

Therefore, antifreeze and wool car cushions are also pressing a lot of goods in hand.

In this regard, marketing experts said that timely understanding of climate change can help enterprises better control the market, but too soon, for those less powerful enterprises, but will increase the risk.

Weather is the first element that clothing companies need to pay attention to. Climate attention should be paid to peacetime, and timely adjustments should be made according to weather and sales data in each region.