How To Open A Clothing Store? Five Years' Experience And Lessons

If you haven't done it yet,

Now, if you want to open a clothing store, or you are already in a clothing store, and sales are losing money, you might as well take a look at my suggestion, which may help you a little.

With the improvement of living standards and the fierce competition in the market, clothing stores are not as good as they used to be. If you want to run the store well, you really have to work hard.

First, positioning

First, determine style.

Fashion, leisure, cowboy, ladies' wear, etc.) and target consumers (students, ordinary workers, white-collar workers, home women, high ranking nobles, etc.); this is very important. It depends on the economic situation and consumption strength of every place, and the price choice of products must be suitable for the local market.

Two. Market survey

It mainly investigates the sales situation of similar clothing and the trend of consumers, and analyzes the reasons for the sales of similar clothing stores (products, prices, storefront management, etc.).

Three. Location of shops

General shops can be selected in the more prosperous, more consumed commercial streets, pedestrian streets, or shopping malls, where the specific location can be similar to the same style. Do not avoid high rent places in order to reduce risks, because a good store location is the main factor to bring you good sales (the cost calculation is reflected later).

Four. Organization of goods

For beginners, this problem is the biggest headache. How can we organize good products?

What kind of goods consumers will like?

The market research in front of you can help you. For beginners, the way to reduce pressure is to imitate. You can imitate the well selling shops of the same style in the local market, and then analyze them through the analysis of similar styles of sales, and make sure that your sales can still be better than him.

Instead of buying clothes!

Another thing is to avoid listening to the hustle of wholesalers or brand expanding businesses. (look at the expansion of friends, do not scold me, I am also marketing, and the reality is quite a lot). They will tell a lot of reasons to prove that their products are ready to sell, but you must weigh your own market, and his things may not be suitable for you.

Five, cost calculation

The previous problems are solved, but the purpose of opening a shop is to make money. If it's not good, it will probably cost no money at all.

+ freight + tax (part of local tax exemption) + business management fees + stock shedding negative profit = net profit.

According to the calculation of cost, the sales target can be worked out. The sales target at the beginning can measure the sales of similar styles around the store.

Six. The opening of the clothing store.

Seven, clothing store

The focus of clothing store management is information management. From the very beginning, the management of small storefront is basically able to cope with the manual operation. As the business grows bigger, manual accounting can not meet the needs.

Case: Zhang San's road to Informationization

Starting stage

Zhang San's small shop opened, not large, only two or three people, specializing in clothing retail.

Due to the beginning, purchase, sale, bookkeeping,

Counting and paying wages depends on how many products he has, how much he sells, how much he sells, how much money he earns, how much he spends, how much he spends, how much he sells friends, and how much he buys for daily necessities.

In this period, it is still impossible to get information. A calculator and an account book can get the company's wealth and property settled.

Growth stage

The store managed well, Zhang three saved enough money, began to expand its business, and signed a partnership with Li Si.

From retail to wholesale, Zhang San hired a part-time financial officer to account and settle accounts.

He encountered problems at this time:

Zhang San found that he often:

I don't know how many kinds of goods there are in the warehouse.

In such a large warehouse, it is impossible to find the needed products immediately.

I don't know what the best selling products and the unsalable products are.

It is impossible to say how much goods have been delivered and how much receivables they have.

Always feel that the financial receivables data is much less than the actual inventory delivery data.

Data from all links can not be checked with each other.

Financial personnel are always engaged in a never-ending task: reconciliation with current units.

Zhang San felt unprecedented pressure. Every day he was in a terrible rush. The sales performance of the company began to decline. The number of purchases, sales, receivables, accounts payable, costumes and profits of the company seemed to be unclear.

Financial personnel are always unable to submit financial statements to him immediately when he needs them.

Zhang San was in distress until one of his friends recommended him to use the integrated software for invoicing and storage.

Zhang Sancai suddenly realized that his company needed information.

Zhang three invested in a more than three thousand yuan compatible machine, the cheapest printer.

The WINDOWS operating system was installed, the office software &nbspOFFICE was installed, and most importantly, he bought the integrated software for invoicing and storage.

Start using software to manage the company's business and finances.

Zhang San Chao took the first step in informatization.

What is Invoicing financial integration software?

As the name implies, it is the software used to manage the basic business processes such as purchase, purchase, sale, warehousing and outgoing.

At the same time, it can manage the financial data involved in the business process, such as cash, income, profit, receivables, payables and so on.

After Zhang San used software to manage, the company's business condition began to improve. The purchase, sale and stock information of goods can be queried at any time, the business process has been optimized, and the current accounts with suppliers and customers have been straightened out.

In addition, Zhang San took an interest in purchasing and selling data provided by software. He also made use of these data to conduct comprehensive analysis and timely adjust product prices and business strategies. He felt that he was more sensitive to the market and enhanced the ability to adapt to market changes.

Maturity stage:

Zhang San's company is growing, and its business is growing larger and larger. It has grown from a small taxpayer with a fixed tax to a large company paying taxes according to its operating conditions.

At this time, the problem came again: the financial statements made by Zhang three's original Invoicing financial integration software were not standardized, and could not meet the requirements of the state. It was necessary to use standard financial software to make standard financial statements to the tax department.

To this end, Zhang three purchased standard financial software.

Zhang San continues to advance in information construction.

Zhang San's company has opened branches throughout the country. In order to guarantee the real-time pmission and accurate timing of the business and financial data, Zhang three has purchased the network distribution software.

At this time, the earliest computers purchased by the company have been laid off. Instead, they are several new computers, which consist of a local area network, an external connection to the Internet, and various business departments.

With the development of the company, Zhang three began to focus on customer relationship maintenance, customer information mining, and so on, so he bought CRM (customer relationship management software) software.

Then Zhang San turned his attention again.

The internal information exchange is smooth.

He hoped that when the meeting was no longer a notice, he hoped that when the holiday was held, the administrative department did not need to post notices to all departments. He hoped that when the new system was promulgated, everyone could see it at the same time.

He hoped that the company's experience could be shared by more people.

In order to achieve these management objectives, Zhang three has purchased OA (office automation) software.

The concern for talents has made Zhang Sanming the importance of human resources development. He is more and more concerned about employee engagement, assessment, promotion and performance. He hopes to improve human resources management and achieve more benefits, so he procured HR (human resources) software.

...

In order to meet the needs of enterprise construction and to gain more advantages in competition, Zhang three has invested in the wave of enterprise informatization construction and has been advancing towards full information.