How To Be A Thoughtful Modern Dealer

This is an era when the times create heroes, and also an era when the mud and sand grow together and the waves wash away the sand.

This era has created many heroes and ruthlessly eliminated some outdated heroes.

At the beginning of the reform and opening up, some pioneers from all walks of life, or separated from state-owned units, or went into business "without doing their jobs". Driven by the government and social forces, they entered the circulation link one after another, and took advantage of the great opportunity of the country to invigorate the economy. They were bold and flexible, and became rich overnight. They became the leaders of that era.

But perhaps it is a response to the Chinese saying: ten years to the east and ten years to the west. Now, we can see that some early "nouveau riche" are slowly declining.

What is the reason for the decline?

First, the improvement of national laws and regulations. In particular, the introduction of industry regulations has made it difficult for some dealers to have many opportunities to exploit loopholes, which is actually a direct "run" on the development space of some dealers

The second is the increasingly cruel market competition. In the era of manufacturer interaction, dealers must keep up with the development of manufacturers, and manufacturers are facing the greatest pressure at present, not only facing domestic rivals, but also the influx of international giants. Enterprises are facing elimination if they do not develop fast. They have built their own channels and constantly improve their requirements for dealers.

Third, relentless pressure from peers. The market is not sympathetic to the weak. Under the condition of relatively limited market capacity, the competition for market share in one place at a time is the most intense. With the intervention or transfer of more peers, the trend of oligarchic competition is becoming more and more obvious. It can not be pushed into the forefront of the market and distance from competitors, which means being surpassed by competitors, and its survival and development will be more and more difficult.

So, in the new situation, how can dealers get rid of the situation of being passive and beaten, so as to surpass their rivals and lead the industry?

There is only one answer. Keep pace with the times and be a thoughtful modern distributor 。

The first is to keep pace with the times. The current market is changing rapidly. New ideas, new concepts, new models and new practices are emerging one after another. Not only the traditional channels are under intense impact, but also the modern channels are surging, internet Channels are mushrooming. As a dealer, we must dare to accept these new changes and challenges, dare not break them, it is difficult to stand, "change is easy, general is long", "change is the only constant". An excellent dealer in Hunan trained by the author, except for offline products extension In addition, it has also carried out online marketing, and even built an ERP system to connect with upstream manufacturers and downstream customers, better implement category management, inventory management, capital management, etc., and use the Internet to strengthen communication from top to bottom. Only when dealers dare to accept new things and quickly cater to and integrate into them can they stand up to the tide and look ahead to the future, can they stand high, see far and go fast.

The second is good at thinking. People who have no foresight must have immediate worries. As a dealer under homogeneous competition, we must be diligent and thoughtful. Doing business is like playing chess. You must take one step, watch three steps, or even more. A person who doesn't think about his future has no future. In the course of lecturing throughout the country, we often encounter some confused dealers who are content with the status quo and lack of awareness of the crisis of external competition. They are in the vortex of "no progress, no retreat". Of course, among some dealers trained by the author, there are also some who change with the times and constantly capture the market opportunities. They began to strengthen the standardization of team building and management improvement, and establish an internal business school; Set up a planning department to conduct research, planning and intensive cultivation of the market; Through the good building of customer relationship, you can become a well-informed businessman who can find both sides of the street.

Thirdly, try to become a modern dealer. Hyundai is based on tradition. Modern dealers are different from traditional dealers in the following three aspects: {page_break}

Have a good attitude. State of mind determines state, and state determines result. Traditional dealers often wait passively. They often wait and wait for the money. They are serious about waiting. They are also afraid of change. They are very frightened and uneasy in the face of the ever-changing market. However, modern new dealers always take the initiative to learn, have a sunny attitude, and are passionate and diligent. They always think of the good in everything. When the market turns white hot or sluggish, they can always find their own way to break through and improve. They believe that there is only weak thinking, no weak market. Many things are not whether they want to or not, but whether they want to or not. As long as they want to, they will get it.

Become a brand operator. Brand creates value, and value determines the future. Many traditional dealers do not look at the brand for profit. They do not see the long-term value of the brand, but only see how much money they can earn in the immediate future. They also think that it takes too much effort to build a brand, so they lack enough patience. So they keep changing the brand of products they sell. Modern dealers, on the other hand, pay attention to brand building and believe in the power of brands. They regard brand cultivation as "planting crops". After choosing a good "seed", they know how to mature the brand through "scarifying, sowing, watering, fertilizing, weeding, pest control", and so on. Then they begin to reap joy and continue to gain long-term development brought by the brand.

Long term strategic vision. Vision determines the pattern, and pattern determines success or failure. Traditional dealers are usually short-sighted. They often only make a temporary profit and sell whatever is easy to sell. In order to maximize profits, they even speculate and sell fake and inferior products whose quality cannot be guaranteed. As a result, the decline of performance, the loss of downstream customers and the alienation of large manufacturers are also expected. Modern dealers, on the other hand, have a high vision. They earn money for a lifetime, that is, for a long time. They not only seize the opportunity, but also create opportunities - guide demand and create demand. For example, they dare to promote unique products suitable for these target groups, especially middle and high-end products, and provide corresponding high-quality services according to the segmentation of the market and target customer groups, While meeting the needs of customers, we also obtain considerable profits and sustainable development.

In a word, in the process of market development, some dealers are not eliminated by manufacturers or competitors, but by themselves. The reason for elimination is that they cannot keep pace with the times and the market. The core driving force for dealers' sustainable growth and success in the future is to keep pace with the times, Become a thoughtful modern dealer.