Adidas'S Profit In The Fourth Quarter Dropped By 64%&Nbsp; &Nbsp; Against Anta'S 360 Degree.

March 10th, famous sports company

This news has made it hard for many consumers to believe that Adidas explains that the main reason is the huge increase in costs such as raw materials.

State Yuan Securities and other relevant analysts said that China's sports shoes market will remain 10% to 15% growth, Adidas and other giants will accelerate the entry into the Chinese market.

According to the 2010 fiscal year data released by Anta in February 21st, the net profit for the whole year was 1 billion 551 million yuan, an increase of more than 24%, of which, in the fourth quarter, more than 300 million yuan.

In the second half of 2010, the 31st February 22nd earnings report showed that the two quarter net profit was 423 million yuan, an increase of 18%, and the fourth quarter's conservative estimate was more than 100 million yuan.

According to Lining's performance bulletin recently released, its fourth quarter net profit will also exceed 200 million yuan.

However, as an international giant, Adidas's scale is still huge, and its fourth quarter revenue has risen from 2 billion 460 million euros to 2 billion 930 million euros, an increase of 19.2%.

Annual revenue rose from 10 billion 380 million euros to 12 billion euros, an increase of 15.5%.

According to the earnings data of major domestic companies, about 15 Anta or Lining and 24 360 degrees are equivalent to 1 Adidas.

As for the sharp drop in net profit in the fourth quarter, Adidas said yesterday that operating costs had risen sharply due to soaring raw material costs and capacity constraints.

"Apart from the cost, fierce competition in the Chinese market is also one of the reasons for the decline in Adidas net profit," said Mao Li, a footwear analyst at state Yuan Securities.