The Development Of Home Clothing Brand Needs To Be Strengthened.
The ninety-third China cotton knitted goods known as the barometer of the textile industry. Trade Fair (hereinafter referred to as the Acupuncture Association) opened in March 9th. All kinds of home textile products and underwear for men and women displayed in the fair attract buyers from all walks of life, and the show of pretty men and pretty women is quite striking.
2011 the Chinese Acupuncture Association,
Leisure wear
Men's underwear is still in the limelight throughout the underwear industry. The brand of household clothing, such as frost and red bean, is still a beautiful landscape at the exhibition.
Affected by the "thousand years of extreme cold", this year's thermal underwear experienced a few years of depression, and began to renew its new spring.
Asma, Shu Fang, and other thermal underwear brand in the "middle needle" is still a bright spot.
From the establishment of home furnishing Specialized Committee to the promotion of "home culture", the home furnishing market is in a hot state. It can also be seen from the hot Home Furnishing Exhibition Hall at the exhibition.
The "gold rush" of home furnishing is on the rise. Bra companies are expanding their categories of R & D home clothes, and thermal companies are carrying huge sums of money into their home clothes.
From this time
Chinese Acupuncture Association
From the perspective of home furnishing enterprises, the development of home furnishing brands needs to be strengthened. It is understood that there are many channels for home clothes, and there are counters in stores and home furnishing stores and shopping malls which run concurrently with underwear and socks. There is a situation in which marketing teams are not very stable. Some brands change their provinces every year, which is a shackle for brand development and industry development.
At present, domestic enterprises engaged in wholesale, agency and distribution of home furnishing are mostly enterprises formerly engaged in underwear, clothing or even other non clothing commodities, and have gone through business or simply run their own home clothes.
Because household clothing has different commodity characteristics, consumption characteristics, marketing characteristics and market operation characteristics, the channel compatibility ability is weaker.
As a result, there are not many intermediate distributors who are familiar with household clothing and its market operation. Many agents do not have the knowledge and ability to popularize household clothes.
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