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Rural Areas Will Become The "Blue Ocean" Of E-Commerce

2011/3/14 9:37:00 65

The first tier:

Internet

The development level is better, and the penetration rate is higher than the national average level, which is mainly concentrated in the eastern coastal areas and some inland provinces.

Including Beijing, Shanghai, Guangdong, Zhejiang, Tianjin, Fujian, Liaoning, Jiangsu, Xinjiang, Shanxi, Shanxi, Shanxi, Shandong, and fourteen provinces or municipalities, 4 more than in 2009.

Among them, the penetration rate of Internet in Beijing is 69.4%, and that in Shanghai and Guangdong is 64.5% and 55.3% respectively.

The second tier: Internet penetration rate lower than the national average, but higher than the global average, including Qinghai, Hubei, Jilin, Hebei, Inner Mongolia, Heilongjiang six provinces and municipalities, compared with 2 in 2009.

The third tier: the level of Internet development is lagging behind.

network

The popularity rate is lower than the global average, and is concentrated in the provinces and central regions of the southwest, including eleven provinces or municipalities directly under the central government, namely, Ningxia, Tibet, Hunan, Henan, Guangxi, Gansu, Sichuan, Anhui, Yunnan, Jiangxi and Jiangxi, representing a decrease of 2 compared with 2009.

From the perspective of development speed, the number of Internet users in the central and western regions has increased rapidly. Among them, the number of Internet users in Tibet, Guizhou, Shaanxi and Anhui has increased by 52.7%, 31.1%, 30.2% and 30.2% respectively.

Due to the relatively large scale of netizens in Beijing, Guangzhou and Shanghai, the growth rate of netizens is relatively low.

Rural into e-commerce blue ocean

With the in-depth implementation of the Central Committee's efforts to promote the reform and development of rural areas, and effectively strengthen agricultural infrastructure, further promote the development of agricultural development, increase farmers' income and other documents, the development of agriculture and rural informatization, and the promotion of thousands of agricultural websites, agriculture, rural areas and farmers' e-commerce will enter a period of great development.

Rural netizens will become an important source of Internet users' Growth: on the one hand, the growth rate of rural netizens is much higher than that of urban users.

From 2007 to 2009, the average annual growth rate of rural netizens was 71.6%, much higher than the average annual growth rate of 34.6% of urban netizens by 15.

By the end of 2009, the number of rural netizens reached 106 million 810 thousand.

On the other hand, the penetration rate of rural Internet is far lower than that of cities and towns, and the growth space is huge.

In the next few years, rural netizens will become the main driving force for the growth of Internet users in China, and the potential of China's Internet development in the future.

In terms of life, the rural e-commerce market has huge potential demand.

Because of the special natural and social environment in rural areas, there are no standardized shopping places such as supermarkets, shopping malls, etc. it is very inconvenient for farmers to buy goods compared with cities, and e-commerce can make up for this deficiency.

The relatively low level of income in rural areas makes people more sensitive to commodity prices and online.

Marketing

The general low price can well meet the needs of the rural market.

In addition, the lack of cultural and entertainment facilities in rural areas has provided a broad market space for e-commerce enterprises in related fields.