Xu Jiancun: Innovation And Green Are The "Wings" Of The Shoe Industry.

March 14th hearing in 2011

At the two sessions, Xu Jiancun

Implementation of innovation and development

In this year's "two sessions" proposals, proposals on manufacturing innovation have attracted wide attention.

Chairman Xu Jiancun mentioned: China's manufacturing enterprises can only shift from the value chain to the high-end, enhance the ability of innovation and design, in order to get rid of the production difficulties of the footwear industry.

It is understood that since the founding of Gris, the "innovation" has been integrated into the enterprise concept and product development.

From the initial establishment of the provincial technology center, we have introduced CIS system to nanoscale far-infrared health care leather shoes, Grice antibacterial leather shoes, special labor protection leather shoes and other new products with high technology content and high added value.

Innovation has become the fundamental driving force for the development of grace group.

At present, Gris is taking a pioneering and innovative way in products, resources, technology, marketing and so on.

On the product, grace put the fashion shoes style with the safety protection performance of the shoes to integrate into the fashion elements, change the rigid and heavy appearance of the labor safety shoes, continuously increase the input of the equipment and equipment, and introduce the most advanced shoe making equipment abroad. In the aspect of scientific and technological innovation, we constantly improve our design ability, constantly integrate the latest technology ideas into the shoemaking process, and expand and innovate marketing channels in marketing, in addition to doing some paper media promotion and participating in influential industry associations, we also use the powerful online sales platform of the Internet to integrate customer service into the marketing process.

Seize opportunities and develop

However, due to the price increase of raw materials, the appreciation of RMB and the increase of labor cost, the shoe industry has been in a difficult position. The shoe industry seems to have entered the cold winter.

How can the shoemaking enterprises break through? Chairman Xu Jiancun said that during the "12th Five-Year" period, light industry is still in an important period of development opportunity, and at the same time, it is in the strategic pformation stage characterized by structural adjustment and industrial optimization and upgrading.

Through the "five steps", the shoe industry has the right conditions to usher in the spring.

First, establish a resource sharing platform.

Shoemaking enterprises should promote the further development of informatization in the development, and build up the third party service platform, such as the establishment of large-scale trade associations, so as to enhance the collaborative manufacturing capability among enterprises, and improve or enhance the procurement, sales and service modes of manufacturing enterprises.

At the same time, this information platform also helps to achieve rapid response to customer service requests, thereby greatly reducing procurement costs, sales costs and service costs of enterprises.

Second, strengthen the construction of independent innovation.

We should focus on the commanding heights of the industry, further enhance the capabilities of product design and R & D, improve products and meet the needs of consumers.

Third, strengthen the construction of independent brand.

We must build a public service system of shoe enterprises and independent brands, and cultivate a number of key footwear independent brands.

Promote resource conservation and environmental protection.

We should clarify the main tasks of resource conservation and environmental protection in the year 12th Five-Year.

Define the requirements of new product development and clarify the requirements of technology and management in the whole process of industrial chain.

Through technological innovation, eliminating backward production capacity, focusing on innovative management, promoting the comprehensive utilization of resources, developing circular economy and so on, and increasing the intensity of energy conservation and emission reduction.

We should further strengthen the building of talents and provide personnel guarantee for the sustainable development of the industry.

We should further improve the training and application of elite marketing, management, scientific research, design, technician skills, and other kinds of talents.

Green production promotes development

Of the 24 indicators proposed in the 12th Five-Year plan, 1/3 (8) were designed to be green, which is truly a "green development plan".

Thus, green development is the biggest highlight of the 12th Five-Year plan.

In response, Xu Jiancun, chairman of the board, said: "2011 is the opening year of" 12th Five-Year "and the International Year of chemical industry.

Therefore, for shoemaking enterprises, 2011 is not a product of competitive R & D capability, but rather a test of "green production" for a year.

In view of this situation, shoemaking industry must determine the development concept of "green" as the core, actively advocate the environmental protection concept of energy conservation and emission reduction, strictly control each shoemaking link, make strict quality standards, technological processes, ensure first-class quality, adopt environmentally friendly, low carbon, non-toxic, recyclable materials to achieve high quality and low pollution output of products, and use advanced science and technology and innovative design concepts to improve the added value of products, and make unremitting efforts to realize the three benefits of economic, social and environmental benefits, and create a healthier and more harmonious living environment for ourselves.

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Looking forward to the future: four development trends of shoemaking industry

China's footwear industry has a long history. With the tide of reform and opening up, China has undertaken the shift of the international footwear industry, and has become the world's largest footwear production center and sales center. It has formed a very perfect industrial chain and industrial development platform, and has basically occupied the middle and low end shoe products market.

Looking forward to "12th Five-Year", chairman Xu Jiancun believes that the domestic footwear industry will have the following development trends:

Industrial pformation is the trend of the times.

The pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation ability and standardization will go to the road of pformation of industrial upgrading. Some enterprises that rely on production cost will be pferred to the mainland where the production cost is more advantageous.

Upgrading and creating independent brands.

In the future, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go.

In the future, Chinese shoe companies will only be able to create local brands, strengthen brand integration, and create "brand combined fleet" to be recognized in the international market.

3. "Green barrier" promotes technological innovation.

At present, European and American countries regard environmental factors as weapons of trade protection, and repeatedly raise environmental standards, which will bring technical obstacles to shoemaking enterprises.

In the face of "green barriers", Chinese shoe enterprises only seek breakthroughs in product R & D and technological innovation, and constantly increase R & D efforts and technological pformation, such as the use of non-toxic environmentally-friendly shoe materials, such as the establishment of a new standard system. Only by achieving win-win results in the three benefits of economy, society and environment can Chinese shoe enterprises go to the international arena.

Welcome to the new era of shoe marketing.

At present, the sales of shoes enterprises are not limited to traditional marketing channels. With the advent of the virtual marketing era, more and more shoe companies are willing to benefit from the powerful online sales platform of the Internet. They use Huicong net and other famous portals in the industry to build sales platforms to facilitate the quick implementation of online orders.

This brand new marketing mode that integrates customers into the marketing process will continue to be used by more enterprises during the "12th Five-Year" period, that is to say, the network will become a brand new battlefield in the footwear industry competition.

At the end of the interview, when the reporter worked for more than 20 years in the leadership post of Gareth group, with rich experience in shoe manufacturing and professional knowledge, rich management experience and a number of award-winning chairman of Xu Jiancun's chairman, Xu Dong said humbly, "as the leader of the enterprise, it must be committed to shaping and improving personal charm, improving self and constantly improving the quality of self, so that the employees will be willing to follow and make the enterprise a strong and powerful fighting group."

Similarly, for the leaders of enterprises, only when their own personality charm is revealed to the maximum extent can he truly become the soul of an enterprise. "Yes, under the leadership of such a" soul figure ", facing the opportunities and challenges of the new era, the Grice group will be able to achieve some new action, and it will continue to lead the development direction of the shoemaking industry.

Introduction:

Grus Group Co., Ltd. was founded in 1983, located in Qingtian Economic Development Zone, Zhejiang. The company has registered capital of 50 million 80 thousand yuan, covers an area of 20800 square meters, has a construction area of 10800 square meters, and employs more than 1100 people. It is a medium-sized import and export enterprise integrating technology research, development, production, sales and service.

The company mainly engaged in footwear, real estate, investment, clothing, market development and import and export business, with assets of 180 million yuan.

Specializing in the production of all kinds of high-end men and women leather shoes, all kinds of professional leather shoes, special labor protection leather shoes, men and women's military police leather boots, with an annual output of 300 million pairs, with annual sales of 310 million yuan.

The company set up a provincial technology center, fully introduced CIS system, and passed the ISO9001-2000 international quality system certification, set up modern enterprise management system, and strengthened internal scientific management.

The nanoscale far-infrared thermal protective leather shoes developed by the company are recognized as the international advanced level through the appraisal of provincial scientific and technological achievements, and have been put into mass production.

After careful investigation, the company has launched the first professional leather shoes brand in China, which is a professional leather shoes, which fills the gap of professional shoes brand in China.

The special labor protection leather shoes (boots) produced by the company protect toe safety shoes (steel head), antistatic conductive shoes, electric insulation shoes, anti lightning shoes, anti piercing shoes and acid resistant leather shoes, which have various professional protective functions. They are excellent in anti-bacterial, anti-skid and abrasion resistance, and are fashionable in style, exquisite in technology and excellent in quality, and are well received by users.

The company has been selected as Zhejiang's advanced quality management enterprise, Zhejiang quality integrity star enterprise and Zhejiang integrity demonstration enterprise. The company "Grice" and "brigade" brand shoes are national inspection free products and Zhejiang famous brand products, and Gris trademark is China's well-known trademark.