Shoe Companies Anta Join Hands With Guo Jingjing And Jane Zhang To Boost Women'S Market.

On March 16th, Anta Sports Products Limited announced the launch of the Anta women's sports market at the beginning of 2011. It launched the Anta women's sports series. The launch of the theme of "heart beat" was held in March 15th in March 15th.

"Breaking the heart beat" is a brand new concept of women's movement proposed by Anta brand. It advocates the release of self by aerobic exercise and the pmission of external, positive and active attitude towards young women.

The three image spokesmen of Guo Jingjing, Jane Zhang and Zheng Jie, which are the women's sports series, are hoping to better convey a positive and happy attitude towards women consumers.

Mr. Xu Yang, assistant president of Anta Sports Products Limited, said: "although the three spokesmen are in different fields, they also bloom in their respective stages. At the same time, their love for sports and the image of health, self-confidence and happiness vividly depict the desire of modern women for self enhancement. We very much hope to share the spirit and ideas of Anta with the three, and share and experience with more female consumers."

Anta is the first commercial endorsement brand signed by Guo Jingjing after retirement. When it comes to joining the big family of Anta, Guo Jingjing said: "Anta, which I understand, is a very professional brand. She can provide a comprehensive, real product that is close to the needs of women's sports. I hope that through this cooperation, the spirit of Anta's happy movement can be passed to more female consumers, so that they can exercise energy and develop a better self like me."

The movement brought Jane Zhang and Anta together.

Unlike the stage image, Jane Zhang is very fond of sports in her life. At the press conference, Jane Zhang said with a smile: "the love of sports is no less than the love of music, and sports help her to be confident and calm."

This Anta brand released the theme of women's sports products based on the "rhythm of the heart", including the two series of sports shaping and sports beauty shape - Sports shaping series, mainly based on the professional style of aerobics, the version of self-cultivation, highlighting the female curve; the movement beauty shape series, mainly based on aerobic dance fashion movement style, with loose and fitting version as the main body, highlighting the vitality of women's sports.

In addition, the Anta women's sports series and Sohu network will also be launched in April 1st, when female consumers can learn more about Anta's women's sports.