Zhu Xiaohong: High Technology And Multi-Function Give High Value-Added Products To The Home Textile Industry Is The Way To Win And The Only Way.

Stepping into the ninety-third China needle and Cotton Trade Fair (hereinafter referred to as the Acupuncture Association), you will be impressed with those unique home textile brand special exhibition areas, from the "Meng Jie" bedding locomotive to the "eco home" LED cold light curtain wall, the exquisite furnishings are forgettable, and a professional fashion model's underwear show is dazzling.

March 9th ~11, the New International Expo Center in Shanghai, underwear brand size and brand competition, home textile brand gold and silver high profile exhibition, the two door type textiles jointly opened the 2011 New Spring investment curtain.

Underwear enterprises

Underwear is fashionable, the key lies in the design.

Peng Guifu, vice president of China Textile Business Association, said at the launching ceremony of the first China fashion underwear design competition of "golden body SHOW": "design is the soul of brand."

Nowadays, many brands are pursuing the fashion of underwear.

Zhang Zhiqiang, chairman of Guangdong gold sports underwear Limited company, said: "underwear fashion is not the fashion of a few people. Our pursuit is to make fashion the most accessible thing for everyone.

In this way, we will usher in the golden age of China's underwear industry.

Reporters entered the "HOSA" booth, "heart dance, youth" HOSA swimsuit series charming and varied.

HOSA's energy pants are the main products of the company this year.

Before the first exhibition of Zhejiang MIA dress limited company, a group of luxurious silk underwear skirts made many audiences stop.

"We used to be a British brand. Now we have changed a brand to produce and sell in China. The target customers are domestic white-collar and elite, the price is between 380 yuan ~1980 yuan."

He Xiaoyan, general manager of the company, told reporters that the materials used in Mia's underwear are very exquisite, mainly serving the strong economic strength.

At present, the company has set up sales counters in Hangzhou Tower and Yintai department store. This year, it plans to set up counters in Beijing, such as Yansha and Seth.

"Our company has two brands of thermal underwear, one serving women," said Zhu Xiaofei, chief executive officer of Zhejiang Atma Clothing Co., Ltd., which specializes in producing thermal underwear.

Double upgrade of home textile product design function

Before the opening of the Central Committee, Yu Yuenan, assistant director of the exhibition and assistant director of the China Textile Business Association, told reporters: "this exhibition is characterized by a large number of brands, especially the home textile industry."

Indeed, the E7 Pavilion is full of special booths. The exhibitors spend tens of thousands of dollars or even millions of dollars to decorate the booth beautifully.

Not only is the famous brand "fuanna", "Luo Lai", "Meng Jie", "Victor", "Dai Funi", "Yi Shi Jia" and so on, the international brand "AUSSINO", which has long been stationed in the Chinese market, has set up a large booth here.

There are so many big cards in the fierce competition, competition for agents, it seems to smell the smell of smoke in the domestic market, and we are more willing to see this smoke as a sign of prosperity in the home textile market.

At the China Textile Business Forum held at the same time, Yang Wenda, manager of home appliance Department of Shanghai Bailian Group purchasing management headquarters, analyzed that in 2008, the sales volume of Shanghai Bailian textile products was 210 million yuan, while that of 2009 and 2010 was 260 million yuan and 330 million yuan respectively, with an annual increase of about 25%.

In 2011 1~2, sales of Bailian home textiles reached 78 million yuan, up 30% from the same period last year.

This data shows the rapid increase of purchasing power of domestic textile products.

The variety of the exhibits has been praised by agents and distributors.

One industry insider said that this exhibition is better than the past, which is comparable with the international exhibition.

However, what attracts reporters most is the functional products that are not eye-catching.

The Sano brand memory mattress and memory pillow, which is endorsed by Jiang Wenli, has a feeling area and a test area in the booth, attracting many audiences.

According to the introduction, the mattress is made of high quality space cotton. Its unique temperature sensitive particles will automatically adjust the supporting force with the change of body weight and body temperature. It is a healthy bedding with high technology content.

The reporter saw in the Tashan buffalo leather mat booth that a cowskin mat was as smooth as a mirror and low in color.

He Yuhua, general manager of Chongqing long FA leather products Co., Ltd., said: "this kind of leather mat is specially processed and has antibacterial and moisture absorption function. It can be used for decades."

The price of such high-end products is also very high, "the cheapest 8000 yuan a bed, generally 13000 yuan ~14000 yuan a bed."

Even if the price is so high, dealers who come to the booth are still in a continuous stream of enquiries.

High technology and multi-function give high value-added products, and also bring considerable profits to enterprises.

This is not only the way to win the home textile industry, but also the only way for us to pform from a big textile nation to a strong textile country.