PEAK Shoes Released 2010 Annual Earnings Report: Sales Exceeded 4 Billion 200 Million

March 18th 15, Peak Sporting goods limited released the year 2010. Financial Report 。 The report shows that in 2010, PEAK realized sales of 4 billion 249 million yuan, an increase of 37.3% over the same period, and gross profit of 1 billion 616 million yuan, an increase of 39.4% compared with 2009 and a gross margin of 38%. The profit attributable to shareholders increased by 30.9% to 822 million yuan, with a profit of 39.19 yuan per share.

According to the financial report, as of December 31, 2010, PEAK's sales outlets had reached 7224, an increase of 1018 from 6206 in 2009, including 19 flagship stores, and the establishment of a sound marketing network in 31 provinces and municipalities across the country. In 2011, PEAK will continue to focus its marketing on the two or three tier cities in China, strengthen its penetration of potential areas with high growth potential, better grasp the opportunities brought by urbanization and national wage increase, and constantly optimize the size and location of shops to enhance retail performance and brand image. In addition, PEAK will also strengthen TaoBao Equal high popularity e-commerce platform to cooperate to fully absorb online shopping consumers.

At the same time, PEAK said it will continue to focus on the basketball market and basketball professional products, highlight the core of professional basketball brand, promote and promote the comprehensive development of the wider sports field, support football, net feather, jogging and other products, vigorously promote product research and development, channel distribution and market promotion, and strive to enter the broader market space and profitability. One step is to achieve the strategic goal of the international professional sports brand.

According to introduction, PEAK has become the most famous Chinese brand in the history of NBA all star weekend, and this is only a microcosm of PEAK brand building. "At present, PEAK already has 15 NBA spokesmen, and we hope to build up the loyalty between players and brands by cultivating tomorrow's stars in the arena, so that PEAK's brand identity can be left in the hearts of fans around the world." PEAK CEO Xu Zhihua said.

According to the financial report, in 2010, PEAK set up an American subsidiary in Losangeles, which is responsible for PEAK product research and development, international market expansion and other businesses. Through the internationalization of capital, talent and market, it will realize the complete internationalization of the brand.