CHIC: Bring More Expectation And Discovery.

By reading the history of CHIC, we can know the development and change of garment industry in China and the world.

March 28th, the nineteenth China

2011 is the first year of the implementation of the 12th Five-Year plan. It is also a year of great progress. It is also China.

All this has made China's pition from "clothing power" to "clothing power" clear and possible.

11th Five-Year: brilliant achievements supporting growth in the new era

During the "11th Five-Year" period, after a series of tests such as the quota era, trade friction, labor shortage, cost rise and financial crisis, the industry continued to show a healthy and sustainable development trend. The international competitiveness and sustainable development ability of the garment industry were constantly enhanced, and the quality of the industry continued to improve.

Industrial restructuring and industrial upgrading have also made positive progress.

The technological content and innovation ability of China's garment industry have been greatly improved. The industrialization of a large number of scientific and technological achievements has become an important support for the growth of the industry in the new era.

Through continuous mining of internal potential, control of production costs, optimization of production plans and inventory allocation, the vast number of enterprises continuously improve management level, speed up market reaction speed and enhance market competitiveness, thus greatly improving the operation quality and efficiency level of the garment industry.

China's clothing brand has also made great progress. We can see more and more of the competition between Chinese brands and famous foreign brands in the main shopping malls of the first tier market.

The development of China's clothing brand has improved the social environment. Chinese local clothing brands are being accepted by more and more consumers. The personalized competition of brands gradually takes the place of homogeneous competition, and brand value competition gradually takes the place of price competition.

Five years of training, thinking and exploration have made the development of Chinese clothing brand more rational.

Over the past five years, brand enterprises have had an unprecedented understanding of the many elements of brand development, such as technological support, cultural creativity, business model innovation and so on.

In their view, the clothing industry is not a purely labor intensive industry, it is also a city industry, fashion industry, cultural and creative industries and high-tech industries closely integrated industries.

At present, Chinese clothing enterprises, whether in brand operation, internal management, talent reserve, global vision, are all in line with the world-class clothing companies.

Building an independent brand has become a conscious action from "great power" to "great power".

At present, China's garment industry is surviving and developing on a more systematic and complex platform.

The era of "pformation" of China's garment industry's integration, adjustment and upgrading is coming. An era of system operation and competition, which integrates industry, brand, culture, resource value, business rules and social responsibility, is coming.

CHIC2011, the exhibition area has reached 110 thousand square meters, attracting more than 1000 exhibitors from 19 countries and regions.

Analysis of these exhibitors, we found that many brands are acquired by domestic enterprises through resource integration, capital operation acquisition, and more of the new brand developed by the enterprise in the old brand to a certain degree and after stability.

Many brands, diversification, serialization, differentiation and internationalization have become the strategic adjustment choices of many enterprises.

"12th Five-Year": facing a more complex and changeable environment

"11th Five-Year" is the best five year development of China's garment industry, providing strong support for the development of the future industry. This has been recognized by the industry, but in 12th Five-Year, the industry will face many new risks, such as inflation expectations, capital, trade protection, improvement, labor shortage, international competition, and so on. The most important thing is "enterprise surface formalism".

We should not be proud of the achievements made in 11th Five-Year, but we should be more cautious and try harder.

In fact, as pointed out in the 12th Five-Year plan, there are still many factors which are extensive, uncoordinated and unsustainable in the development of garment industry.

Especially after the impact of the financial crisis, the whole industry is also soberly aware that the pformation and upgrading of the development mode that has been achieved is far from enough.

Because although the industry's technological progress is accelerating and its innovation ability is improving, clothing technology is still dominated by tracking and imitation, and the core technology of original scientific achievements and independent creation is not much.

The industrial chain innovation mechanism lacks the upstream and downstream linkage channels, which makes the industrial chain's support for the garment industry decline, and also improves the innovation cost of the garment industry.

At the same time, the shortage of labor force, the change of labor quality and the rapid rise of labor costs have become one of the biggest worries that block the development of the industry.

At present, there is still a certain degree of blindness in the gradient pfer of China's garment industry, and the willingness to pfer industries in the developed coastal areas is not strong enough. It is mostly exploratory pfer, rather than strategic deployment, resulting in low quality of pfer.

The mainland accepts the pfer area, the investment is in the front and the plan is behind, lacks the long-term clear goal and the goal, to the profession service and the industry chain matching ability is relatively low.

The complete industrial chain is the material guarantee for the future development of China's garment industry. At present, the international brand will operate its own brand by means of international procurement. How to integrate the industrial chain itself, further enhance the synergy between the upstream and downstream industries, and establish an efficient industrial chain system will become a key issue in the operation of China's clothing brand.

At present, China's brand or initiative or passivity has already entered the international arena. Now the world's best brands and our world war under the same space have begun.

Facing the new competition, Chinese clothing enterprises need to change many places.

For example, the channel model has been changing, such as the need for continuous brand promotion, such as the need to improve the production efficiency, such as the need for continuous optimization of the supply chain...

Therefore, in order to realize the strong power of science and technology, brand power, sustainable development power and powerful talents, China's garment industry must continue to carry out a series of strategic adjustments in optimizing industrial structure, productivity structure, enterprise organizational structure and regional strategic layout structure.

And this series of strategic adjustment is inseparable from industry guidance, technological innovation, inseparable from inter industry communication and cooperation, resource integration of industrial chain, and a platform for display and inspection. CHIC is such an excellent comprehensive platform.

CHIC: shoulder the new mission of history

Some people like this comment on iPhone, which can bring more expectation and discovery to people. This idea is also very suitable for CHIC.

In China's apparel industry, no exhibition is as good as CHIC, and it is worth making people look forward to and prepare for it.

By reading its history, we can know the development and change of garment industry in China and even the world. We can clearly see the demand of garment industry development by analyzing the change of its concept and direction of innovation.

In recent years, CHIC is moving towards the goal of building a world-class, most influential and spreading brand fashion exhibition to create highly specialized service brand, constantly absorbing new elements, adopting new thinking and trying new initiatives.

In the past two years, a series of forward-looking cross-border attempts taken by the organizers during the CHIC exhibition have aroused strong sympathy from the industry, leading the industry to focus on improving soft power and developing towards the core competitiveness of cultural creativity.

At present, opportunities and challenges coexist. While CHIC is carrying the history, it embodies the future.

In 2011, the CHIC organizers set the theme of the exhibition as "discovery".

This stems from its values and the values that keep pace with the times.

In 11th Five-Year, although China's garment industry has made very good achievements, brand building has been effectively promoted. But in 12th Five-Year, enterprises will face more complex and changeable environment. The apparel industry and garment enterprises need to calm down and find out their advantages and gaps, and make timely adjustments.

This "discovery" process is a process of re recognition, and a process of returning to the origin, and a process of pupation and metamorphosis.

Of course, in order to achieve "big changes" in China's clothing industry, first of all, when people refer to Chinese brands, they must first associate with "fashion, culture and value" so as to ensure consumers' loyalty to the brand.

In fact, in recent years, CHIC has been creating a fashion platform with the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration.

In 2011, CHIC extended its reach to art, fashion, environmental protection, culture, creativity, new media and entertainment through the "Fashion Art Gallery" and "fashion life square".

CHIC is becoming the leading edge of fashion and healthy lifestyle.

In order to help enterprises to create and promote brand culture, CHIC2011 invited thousands of industry, mass, fashion, finance and lifestyle media to capture every fashion moment, and found the latest trend of clothing brand to help the brand form a promising and effective image promotion on the CHIC platform.

To promote the value of clothing brand, CHIC2011 organizes around the exhibition platform to create a full range of space for the brand: CHIC integrates the related resources of the industry chain needed for brand development to create brand value for enterprises; the "China clothing brand annual award" takes into consideration the brand value from the aspects of brand market status, brand development potential and development prospect; and the "China clothing forum", with the theme of "building brand strength", invites experts, scholars and entrepreneurs from home and abroad to discuss in depth, helping enterprises to enhance brand value.

In 2011, when all the industry gathered in the space of CHIC, which is full of new thinking and innovation, we will find the starting point behind this careful planning, and then we can continue to discover, invent, create and advance. The sparks of creative spark are gathered together to win the dream of the future.