Sina'S Stake In Mcglaughlin &Nbsp; Sina'S Advertisement

Earlier in March, Sina and China moved together to acquire 117 million shares of Mcglaughlin common stock from the largest shareholder of Sequoia Capital of Mcglaughlin, China's largest fashion women's website, and became the second largest shareholder of Mcglaughlin.

This move quickly caused Mcglaughlin to be regarded as the biggest competitor. vancl Alert and dissatisfaction, it is reported that in the last week, fans will stop all advertising on Sina.

Van Mcglaughlin's sales in 2010 are basically the same as those of Mcglaughlin, all above 1 billion yuan after tax. Unlike everyone who is still in a deficit expansion, Mcglaughlin's B2C platform relies on the spanformation of previous directory users, which has been profitable for many years and has also been listed. While customers are mainly relying on venture capital, they rely on crazy market behavior to exchange high losses for high growth.

In terms of category, customers mainly focus on their own clothing business. In recent years, the main category has expanded from shirts to basic shoes and women's clothing. Electronic Commerce Website V+ is the flagship of joint ventures and general merchandise cards. However, in the main category of clothing, everyone's design ability and research and development ability have always been unsatisfactory, and Mcglaughlin has precipitated 10 years of experience in clothing design and retailing, and has strong supply chain capability and design ability. At the same time, Mcglaughlin has also begun to develop the business of electric business. Now the proportion of Internet sales has reached 60%. At the same time, the wheat net has begun to platform. Now excellent Taobao brands have entered into the wheat net, such as seven grid, amii, crack and silk, etc.

From the perspective of the competitiveness of the business model, the customer and the wheat net are also less than stamina. It is hard to imagine that all people wear a 68 yuan shirt. The final competition of clothing is the competition of design ability and style. The fashion and popularity of clothing products on the wheat net platform are far beyond that of customers. At the same time, the selectivity of wheat net in women's clothing is far more than that of anyone. In terms of the overall price competitiveness of the website, the customer and the wheat net are quite similar, but all customers will perform more competitively in advertising products.

And compared to everyone, Mcglaughlin has a strong sense of network operation. network marketing Relatively conservative, together with the strategy of high loss and high expansion, the sales doubled every year, and Mcglaughlin adopted a more stable business strategy in order to give a good financial report to the capital market at the end of 2010, which obviously slowed down the pace of expansion of the market, which provided enough opportunities for customers to go beyond. Sina's stake in Mcglaughlin has made up for Mcglaughlin's shortcomings in network operation and marketing. This may be the incentive for everyone to be on guard and to stop Sina advertising.

However, there are also people in the industry who believe that sina is an important gateway business website and micro-blog media platform. It is unreasonable for anyone to stop Sina advertising. In this way, customers' advantages and market advantages will be easily lost and will be in a more unfavorable position in the future competition.