Wang Zhenglian: Scarlet Woman'S Pioneering Work

In September 2001, Zheng Lian came to Shanghai. At that time, she had owned seven or eight physical shops in Fujian. Management The product is a tie. One day, Zheng Lian passed a shop in Shek Mun Road and saw many people picking things inside. The scene was so hot that everyone was buying scarves. "People here like this!" At that time, tie business was not as hot as it used to be, and it is on the downhill trend. It is urgently needed to find new products. Zheng Lian, after a market survey, found that scarves in the south of the Yangtze River are very popular with women. brand "Zheng Lian is determined.

In a few months, the first and second shops of Zheng Lian left, until everything opened to seventh stores. Everything seemed to be going smoothly. At that moment, unexpected crisis came. SARS, seven stores closed one door. Perseverance made her through this difficult period. In the following years, Zheng Lian's "Shanghai story" continued to explore until 2008.

In 2008, near the Spring Festival, it was the day of all family lights and family reunion. Zheng Lian had suffered the biggest change in his life - family misfortune and career stagnation. Encouraged by her family members and friends in Hunan, she warned herself: "we must cheer up and create a new scarf brand."

After the Spring Festival of 2008, she was inspired by the old Chinese name "beautiful woman" and got help from the "beautiful woman". Despite all the twists and turns, she finally won the national register of "beauty" trademark!

After that, she went to Japan and South Korea to investigate the new trend of scarf decoration in these fashionable Asian countries. Then he went west to Italy and France to find inspiration for merging Eastern and Western cultures. Then she went down to Thailand, Singapore and Malaysia to learn from the East Asian cultures. Finally, she decided: "locate the fashionable Chinese style! Be the fashion of our Chinese people."

In April 16, 2008, the "great beauty" finally lit up in Shanghai. This year, Zheng lotus released 15 Direct stores and 15 franchises in one breath. This year, a shopping mall in Nanjing Road, Shanghai, has a sales of over ninety million square meters.

Nowadays, after just over three years of development, the "beauty of the world" has become the pronoun of surround ornaments, and is leading the fashion trend with "fashionable Chinese style".