Shoe Enterprises XTEP Join Hands To Clean Up Shoes Net And Lift A New Round Of Price War.

April 28th, China

At present, many traditional enterprises still regard e-business as the dumping of off season goods and inventory clearance, lacking overall planning and strategic height.

As the leader of Jinjiang footwear industry, XTEP has pioneered the development of e-commerce to the development strategy of enterprises, and has clear ideas and specific plans for e-commerce channels.

The shoe net is a vertical B2C platform for footwear online retailing. It has a professional team and perfect hardware facilities, and has a good cooperation with many well-known domestic shoe manufacturers. It has always had a good reputation in the channel distribution of the traditional footwear industry in China.

Therefore, the strong combination of XTEP and Tao shoe net has become the necessity of development.

It is reported that XTEP and Tao shoe net reached a deep cooperation intention in a short time and signed the contract.

In addition to the daily sale of goods, XTEP will play a deep interaction with consumers in the field of new product development, new product launch, product evaluation, online activity, online support, online and offline interaction and so on, so as to provide better products and sales services for consumers.

In the near future, XTEP, as the global partner of the world horticultural exposition, offers free tickets to consumers of Tao shoes net. It indicates that the shoe net, with the help of XTEP's mature offline activity promotion system, breaks the tragic pattern of shoe industry's electricity price war, and provides consumers with more brand activities, brand service priorities and privileges.

Tao shoes net is committed to providing consumers with a full range of branded online shopping platforms.

Dr. Xiao Lihua, general manager of XTEP electronic commerce, said: "XTEP looks at the accurate shoe buying members of the shoe net about 300000, analyzing the consumers' favorite shoes, price, materials, styles, etc., which will provide a basis for XTEP's rapid supply chain integration.

The two sides expect that this year's cooperation will exceed 30 million yuan.

Wang Dongzhu, chairman of Tao shoe net, said, "Tao shoes net is committed to making consumers spend less time, enjoy safer shopping experience, and enjoy the shoes they like.

Compared with the e-commerce market dominated by the current "price war", the joint operation of XTEP group and Tao shoe net will provide more value-added services to the Internet users and set off a new round of "value war".

E-commerce is one of the hottest industries in recent years. It brings together 160 million strong consumer groups, mainly college students, high school students, and white-collar workers. As one of the most concentrated categories of electricity providers, shoes and clothing businesses have become the most trusted consumers of these powerful consumers.

Consumers are gradually getting used to learning products from the Internet and comparing products. Therefore, e-commerce platform is not only a sales channel to increase the performance of enterprises, but also an information platform for training consumers' brand awareness and displaying the brand image directly. With the help of online consumer experience, the dissemination of brand names and upgrading of brands have become an inevitable trend in the development of traditional footwear enterprises.

There are three options for traditional enterprises to test water business providers, Taobao C2C and B2C, self built B2C platform, vertical B2C platform.

For traditional enterprises, with the help of Taobao platform, a large number of online shopping customers can get a lot of traffic, but they can not manage accurately, fail to get detailed customer information, and are also affected by the uneven price strategy and quality, resulting in long-term adverse effects on the brand. Self built B2C, customer accumulation, time, manpower and material input are major problems that need to be faced.

With the help of the mature vertical B2C platform such as Tao shoe net, the accurate management of network sales, brand maintenance, from the current industry environment, is a good choice for traditional enterprises to test the water electricity supplier.