Fashion Trends In Fashion Design Nine
At present, there are always some enterprises and brands on the market, which announce their own trend with some authoritative platforms. What the enterprise has published is the future trend of representing the clothing of a certain category in the future. How should we look at this phenomenon? Stay?
Is single brand publishing equivalent to fashion trends?
Liu Yong:
The brand is a popular trend. It delivers the whole brand style and represents the future image. Tropism. But these can only represent the brand itself, and can not represent the trend of the whole industry. London, New York, Paris, Milan, Tokyo and other fashion week are released by many brands and designers. The overall business direction.
Ji Wenbo:
Fashion trend is not a phenomenon, but a phenomenon of the whole society. Single brand publishing trend is not available. Authority does not represent the impact of the whole trend.
Wang Yutao:
Enterprise order meeting and press conference need to satisfy self and franchisees. And he said he represented the whole. The trend is to amuse ourselves.
Yang Qibin:
There must be a market target for the release of fashion trends. If the future market can verify the publication of fashion trends, It should still be possible.
Yang Ziming:
In fact, the current trend of comprehensive publicity must be the theme of diversification, because this is the reality of the party. Xiang. The brand issue is just a saying, but I really like to see these words. To see whether this brand has individuality, what kind of personality is it?
To make a fashion trend release is a challenge for designers and design teams because of the trend of popularity. In the name of "potential", you need to provide something typically and forward-looking. But if the trend of fashion is limited to In name and in name, this meaning is not big. But at the same time, you can rest assured that if there is no "trend" Potential "enterprises or designers who release concepts", then they may publish two games and are unlikely to stick to it.
Shi Jie:
Fashion trends conference must be persuasive and highly aesthetic, as well as keen on fashion. It's convincing. The first is whether the connotation of the brand can have the future trend, and the second is whether it will be pmitted or not. Position. Consumers are becoming more mature and rational, and they will clearly know which trend is convincing. If the trend is not good enough, the brand will be abandoned by consumers.
In the hands of business operators, the trend of popularity has become a selling point. Some consumers will think that in the era of consumption All popularity is the interpretation of business planning. The new trend in the so-called leadership era is actually a guide to spending money. New way. Some consumers will welcome this kind of commercial application, which guides themselves how to live in a more fashionable way. Is the trend of commercial games?
Liu Yong:
These business practices are reasonable. Because each brand needs to be understood through commercial channels. Own. These phenomena are reasonable as long as they exist.
Ji Wenbo:
I think this kind of business is looking for a selling point, but this kind of business has no authority. Trend generation The authority of a society, or the professional authority of a person, represents an idea and theory. Fashion trend It is necessary for the system to spread, rather than acting as an isolated speculation.
Wang Yutao:
Fashion trends do not equate to business gimmicks. Fashion trends need not only rely on plane carriers, but also from vision. Hearing and touch are conveyed to consumers in an all-round way. In addition, consumers also need fashion trends. The demand for quality of life is also getting higher and higher.
Yang Qibin:
Is it not business gimmick? Now consumers are getting smarter, not being fooled at random. ". If the product itself is good, commercial advertising and behavior are also worth it. If the product is not good, that is The smart consumers will not pay the bills.
Shi Jie:
Things have two sides. Good fashion trends are published in a scientific and professional way. They are professionals in related fields. The result of integrated analysis is the science of economics, sociology and humanities. And business and It is not a bad thing that industry and specialty can only be scientifically circulated only through mature commerciality.
If the less popular fashion trends are released, coupled with excessive commercial packaging, there will surely be "business gimmicks". The feeling. Brand should be based on its own brand DNA to carry out business promotion with brand culture. In addition, Finally, clothing products should be put into practice so that they can be combined more closely with the market terminals.
Mr. CABBEEN:
I don't think consumers and fashion viewers should be regarded as people who have no judgement or follow blindly. What we have to do is to be seen and judged. From the point of view of publishing influence, of course, with authoritative platform. The radiation effect will be greater, but the final judgement is in the minds of consumers. And if authority is biased, In the long run, it will lose credibility.
Fashion trend = business gimmick? This is definitely wrong. A responsible fashion trend publishing unit, an organization or a brand. Neither do I think so. There will be speculation in any industry, but I believe it is only partial. A few.
- editor:
The topic of "how to get to the bottom of fashion" has attracted much attention. Many enterprises and design We hope to find out how the trend of "landing" comes from our special report. But after us In depth interviews with a number of well-known fashion research institutes and front-line designers, it is found that domestic enterprises are studying, There are still many controversies and different voices when we publish and use the trend. This reflects the trend of fashion. The real situation of domestic textile and garment enterprises. However, it is certain that the trend is getting worse. More and more attention. We believe that through the continuous exploration of the market, the trend of fashion in China's textile and garment enterprises The use of products in the industry will take root.
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