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Innovative Marketing Of Online Retailing: Start All Over Again

2011/5/7 13:09:00 127

Marketing Network

World clothing shoes and hats May 7th news: every year, a good exhibition not only depends on the number of people, but also wins by quality.

As the current China Internet commodity fair, it is invited to the mainstream Internet media world clothing shoes and hats net.

The reporter on the spot recorded the trade fairs immediately to the professionals.

Although there are many exhibitors in various exhibitions every year, there is an undervalued industry in the industry chain, which is the online retail industry.



China online merchandise Fair


Of course, there are quite a few online retailers who have agreed with us that this problem has been realized. In some industry exhibitions, some retail outlets will encounter some exhibitors, but they will only stay at the "niche" level of the exhibition.



Aide advertising network integrated marketing experts


Nowadays, online retailers are no longer self occupied by e-commerce enterprises, and mature domestic network retail industry. This makes the online retailers in sharp contrast with the traditional e-commerce enterprises, and the rapidly developing online retailing industry has begun to establish itself.

As the first exhibition of China's online retailing industry, the launch of China Internet Commodity Fair will surely become a milestone in the development of China's online retailing industry.


Exhibitors are rich in types.


Although online retailers have many channels of communication, exhibitions, as professional communication methods, can not be replaced after all.

The exhibitors can not only display the beautiful exhibition stand, but also communicate with the potential customers on the spot, more directly and directly to promote the brand, and establish the corporate image.


According to the data of the organizing committee, nearly 100 exhibitors of the Internet fair were held. Exhibitors were enthusiastic.

Besides the large state-owned enterprises such as COFCO and China Post, the Agricultural Bank of China and ED Wei as the service providers of online retail also take this opportunity to show their brand image at the scene.

There are many types of exhibitors in the online fair, covering all links of online retailer, online commodity supplier, e-commerce service provider and so on.

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Authoritative media report



Ningbo focuses on fashion technology to attract large numbers of visitors.


Sina, Phoenix, southern weekend, international business daily, Huicong net, China manufacturing network,

World clothing shoes and hats net

The mainstream media also participated in the online retail wave, exhibiting participants and reporting the whole exhibition.

Tencent micro-blog as the exclusive portal media for this exhibition, specially opened special reports.


Not only do we have to cooperate with the media, but also the readers who go to the exhibition to get the journal in an endless stream, which enables the exhibitors to play a more comprehensive role in promoting their own corporate image while being effectively promoted.


Exhibitors are strong and influential.


On the three day of the Internet fair, with the main line of the Internet trade fair, all kinds of information in the online retail industry will be infiltrated to the exhibition site in the form of graphic, soft and hard, and will be reported to all buyers and spectators.

The e-commerce enterprises involved include ed Wei advertising Shanghai limited, Shenzhen net business network technology Co., Ltd. and so on.

The exhibitors include handicraft enterprises in China, such as Shenzhen Ruixiang Sanjin Trading Co., Ltd., Beijing Dian Mu Ting art ornaments Co., Ltd., Shenzhen Dassault packaging products Co., Ltd., and so on. There are also brand home enterprises, such as Qingyuan Xinxing cotton weaving factory in Baoding and Zhejiang pillow water household products Co., Ltd.

Buyers and spectators can get detailed information about real time information in online retailing while visiting.

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