Anta's New Order Will Share The Brand Strategy Of "Ready &Nbsp".

Entertainment is guided by me. Steady pursuit of "entertainment campaign" fashion The brand spirit of "taste" creates the first brand of entertainment, creating "entertainment, sports and fashion". Brand culture It has always been committed to entertaining young urban youths who advocate quality life and pursue sports and fashion. leisure sports Equipment. In 2011, we stabilized and integrated entertainment resources, and carried out peak cooperation. We joined hands with "Jacky Cheung 1/2 century concert" and became the only designated sports brand to inject entertainment into the brand. color Strength can greatly enhance brand image and appeal.

　　 Ding Ding, a shoe riding company, delivered a speech at the meeting.

Steady step market Brand oriented development strategy, strong terminal image construction project and entertainment oriented brand tonality are the key to brand strategy. In April 28th, the new product order of autumn 2011 will be opened in Jinjiang Jinma Hotel, and the brand Carnival will be shared with all the distributors from all over the country. The brand strategy conference, the excellent dealer award presentation event and the professional terminal training meeting will be held.

　 (1) three year plan, wisdom wins the future.

If a brand wants sustainable development, it needs a clear and firm brand development plan besides excellent products and strong brand promotion. Step ahead and make a "three year plan", make overall planning and win the future. In 2011, it was positioned as the year of brand promotion, focusing on brand culture and brand image building. It upgraded from brand image, brand vision, packaging system, terminal system, brand publicity and so on to ensure a unified, standard brand vision system to display the market and create brand influence. In 2012, in order to stabilize the brand channel, it focused on the construction of brand terminal channels and image standardization. From the brand network construction, terminal image standardization, terminal operation standard, etc., we fully support the terminal development and improve the single store frequency effect. In 2013, in order to stabilize the brand's commodity promotion year, it will focus on the improvement of the commodity series, adjust the proportion of product mix, increase the series of goods, and protect the terminal stores.

　　 Steady progress in 2011

Steady step Ding Zong said, "steady step after the situation, adhere to the fashion movement oriented, officially launched the brand upgrading strategy, from the brand end image, publicity and promotion, product packaging, team building and other aspects to promote the overall upgrading of the brand." Steady steps will speed up the progress according to the established track of development, and join hands with distributors to make breakthroughs and achieve remarkable results.

There are ideas, goals, and motivation. It is believed that three years later, the company will create its own world in the sporting goods industry, occupy the highest market share and become the leading brand of China's landmark sporting goods.

　　 (two) awarding ceremony, sharing honor.

In order to express its strong support and affirmation to our partners, the company has made a grand "excellent dealer Award" grand ceremony, and has honors such as the "best progress award", "best match award" and "best sales award". It has played the curtain of the passion of ordering, sharing the development achievements of "steady step" brand, and witnessing growth and achievement together.

　　 Ding Zong and a good dealer pose for a photo.

(three) terminal training, upgrading and transformation.

After the summit of brand marketing, a new training session was also arranged, which is "how to be a profitable dealer". At the training meeting, professional training lecturers told dealers about the importance of brand operation, how to build a win-win relationship with the head office, how to order scientifically, and how to implement the advantages of the company operation strategy. The move gained extraordinary results. After the end of the training, many dealers reflected the idea of emancipating the mind and becoming clearer.

　　 The training session will be called "how to be a profitable dealer".

We know that only by thinking with dealers can we jointly plan for the future and work together to create a peak. Only in this way can we stand out in the fierce market competition and finally become stronger and bigger.

Accumulate momentum and accumulate momentum and accumulate momentum. Take this order as an opportunity to step forward steadily and constantly conquer, create a strong momentum, start a new round of brand expansion, and strive to create the first brand influence of entertainment.