Four Major Problems Make It Difficult For Luxury Online Shopping To Be Accepted By The Public As Ordinary Goods.

　　 Online shopping Because of the favorable price and the convenient way to purchase, it has been accepted by more and more consumers. However, Luxury goods The trend of online shopping is not so easy to be accepted by ordinary people.

First of all, luxury goods are more expensive, willing to spend thousands or even tens of thousands of yuan to buy luxury goods such as LV, Dior, etc. after all, there are not many luxuries, though the price of these luxuries online is lower than 30 percent off of domestic counters.

For many young consumers, the credibility of online shopping is even more important than price. Because for them, it is more expensive to buy a fake LV than to spend 10 thousand yuan to buy a real LV.

The three is the difficult consumption experience between online shopping and luxury goods. Consumers are likely to encounter such embarrassment: they bought a scarf of Burberry on the Internet, but after the delivery of the express, the outer package was damaged, which made people feel that the grade of the goods was a lot worse. Although every online shopping company guarantees that the goods are genuine, there are also claims for insurance at 1:10, but obviously the user experience is worse than offline. Because these websites did not have too much capital to build their own logistics distribution system in the initial stage, they mostly used outsourcing methods, but the development of the express industry was not good enough, and most of them could not establish express service matching with the commodity value.

Four, the consumption of luxury goods is limited. The concept of online shopping luxury is not mature in China, especially for the newly established luxury goods. website They often buy less.

The industry believes that the relevant legal protection, logistics and distribution, payment platform, the rights and interests of consumers and operators are not perfect, leading to luxury goods for the "net" concerns. In view of this, although the trend of luxury E-business has heated up, it is still a long way from the final outbreak.