Double Star Brand Three Years To Fight &Nbsp, Realize The Success Of The Pformation Of The City.

June 20th June 17th,

Three years ago, the 20 stars who worked in the Ji'nan market for more than 20 years encountered unscrupulous, malicious attacks and even counterfeits of unscrupulous businessmen.

The influence is affected by some unscrupulous businessmen who are not conscientious or moral, only to seek personal interests, regardless of brand development. However, the Ji'nan platform has been sticking to the correct guidance of Wang Hai's president's market theory, holding all kinds of abuse, disapproval and ununderstanding pressure, and even risking his life to overcome the difficulties of repeated attacks such as counterfeit binary stars and so on. He persisted in justice and righteousness, and carried forward the tenacious work style of "double star" people who dare to fight and dare to fight. "Traders" changed into "going to business", selling, selling and selling with enthusiasm, breaking the "three low" situation of "low grade, low price and low image", and making every effort to do a good job in the development of high-end market network. In the past three years, despite the special market environment in Ji'nan

In order to quickly seize the high-end market, Ji'nan platform, under the premise of maintaining the interests of chain stores and making strong backing from chain stores, constantly innovating its operating system, signing contracts for building contracts, and implementing incentive policies externally, thus promoting the development of the network rapidly.

In the construction of image shop, we should set up outdoor product area, top fashion product area and personalized product area to enhance brand image.

Such as: in Ji'nan's most prosperous Golden Street - Quancheng Road, a double star shop has been set up. It has set up a fashionable leisure area, a skateboard leisure area, an outdoor product area and a casual leather shoes area. By playing the unique advantage of the double star, it has promoted the sale of high-end products such as top fashion, outdoor and other stars.

Over the past three years, the Ji'nan platform has rebuilt 275 old stores, 23 small shops and 23 major stores, and established 210 stores with more than 100 square meters. This has increased the market share, and the annual single store purchase volume has increased from less than 300 thousand yuan to more than 600 thousand yuan. It has re established the new image of the two star national brand in the Ji'nan area.

The rapid development of the network is the embodiment of the vitality of the double star brand. The characteristics, fashion and personality products are the embodiment of the competitiveness of the double star brand.

Ji'nan platform earnestly implements the "market is the battlefield of smoke and smoke, who wins the initiative", and puts forward the development idea of "the market is a smoky battlefield". It takes advantage of the unique technology of the two stars and the leading international fashion shoes technology advantage, and seizing the consumers' pursuit of beautiful, youth, personality, fashion and leisure consumption trend, increasing the publicity of the "top fashion, unique stars, luminous, fragrance and odorless" special products, implementing differentiated marketing, customized marketing, personalized marketing, family oriented marketing, and meeting the specific needs of consumers at all levels with new materials, new processes and new technologies.

"How big your feet are, how big shoes I have, how many children you have, how many shoes I have," "a pair of shoes order, the production of irregular shoes", can be achieved in double stars.

The double star has produced the unique individuality shoes, for example: the linen is made into the round bar, used in the fragrant shoes, makes the rope rope round the fragrant shoes; divides the different material, the specification cloth to sew together, cuts into the side, makes the splice cloth fragrance shoes; integrates the international popular design idea, designs the individuality but does not display, the elegance does not lose the rustic high-end men's commercial fragrance shoes; prints the personalized pattern of the picture, cartoon, bonsai and so on to print the shoes to make the personalized shoes, and so on. Now many international sports events have the double star unique fragrance shoes, the individuality shoes as the gift giving gift, the International Badminton Federation has established the long-term strategic cooperation relationship with the two stars.

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At present, double star has successfully designed and developed 60 kinds of perfume shoes with 400 styles and more than 400 kinds of colors.

"Pairs of shoes, shoes and shoes to promote people's shoes". The two stars have taken advantage of the group's scale advantages, product advantages, channels and network advantages, creating a unique "double shoes linkage" business strategy, tying up tyres and shoes and clothing together to promote sales, so that consumers can enjoy the benefits of "double shoes linkage" when attracting the products of double star shoes and shoes, attracting more popularity. Under the current situation that many famous brands of foreign tire brands have been questioned for many times, as a famous brand of China, double star tires have always withstood the test of the market, for example: Double Star Taxi tires running 100 thousand kilometers without mass damage.

The "double shoes linkage" has greatly promoted the development of tire and led the sale of shoes and clothing.

The Ji'nan platform has launched a publicity campaign to replace "double star tires without cost", and formulated a specific preferential policy of "buying shoes and clothing products to give points to tires", which has gained a good market reaction.

Because of its novelty and intensity, it caters to the psychology of consumers. Once it is launched, it will stimulate consumption.

At the same time, the Ji'nan platform also sponsored the Dakar automobile rally by double stars, named the international extreme sailing competition, sponsored the top sports competitions in various fields such as the clipper world sailing competition, naming the sutiman cup, and actively joined hands with the government departments and news media to publicize and recommend the shoes and apparel products such as personalization and specialization, and the specialized products such as double star bulletproof, puncture resistant tyres, snow tires, military tyres, etc., which promoted the rapid development of the double star shoes and clothing and tire management.

There is no end to the market.

Ji'nan platform is playing the "three place" advantage of double star "famous enterprises, famous brands and celebrities". Double star's management, product and technology advantages have won the initiative of market competition in just three years, and consolidated the image and status of Ji'nan's double star brand.

In the new historical period, Ji'nan platform will continue to serve the people of Quancheng with first-class products, first-class service and first-class management, and develop the national brand of the two stars better, bigger and stronger.