Asian Market Demand Is Strong &Nbsp; Milan Men'S Clothing Is Full Of Optimism.

The 4 day Milan men's wear week ended on 21 June.

In the official schedule of the men's wear week, a total of 37 brands held 38 events, 2012 spring and summer releases, and 29 brands held product promotion meetings.

In addition to focusing on the style of the 2012 spring and summer, many brands' initiatives to expand the Asian market have become hot topics both inside and outside the industry.

The brand of Giorgio Armani Giorgio Armani is released on the last day of the men's wear week in Milan. Italy's brand needs to shake off the financial crisis and thank Asia for its desire for luxuries.

The international fashion house Prada (Prada) was listed on the Hongkong stock exchange in June 24th, with a high expectation for their IPO market.

Prada was able to issue shares after its profits fell sharply last year, thanks to its strong sales in major Asian markets.

The group's fund-raising in the form of IPO is also aimed at promoting its market growth in the highly developed far east market.

Salvatore Ferragamo, a luxury brand based in Florence, said that the reason behind its listing of 25% of its shares in Milan securities trading in June 29th was to raise funds to promote expansion into the Chinese market.

For Prada, a group of brands including Prada, Samuel, Church 's and truck shoes, investors' disappointments did not show any trace in the Prada show at the men's clothes week in Milan, even though their fund raising results in Hongkong were less than expected.

This time, creative director Musia Prada (Miuccia Prada) has introduced a weird spring and summer men's wear series, which reflects the new feeling of optimism and vitality.

The series has made an interesting mix of golf and the 70s flower power style.

Walking on the T platform with artificial turf, wearing golf shoes and hats, the golf bag with a sense of movement is decorated with a magic flower pattern.

Under the influence of bright orange, pink and blue, beige and softly colored caddie costumes become lively. These costumes match with sparkling bronze, bright green or yellow shoes.

The release of Ferragamo is also self assured, which evokes artistic fashion from the 30s of last century.

The charming Playboys wear tight linen and cotton clothes, and wear RETRO SUNGLASSES and wine.

Gucci, the fashion giant, has also sought inspiration from artists and playboys to give this gentleman's spring and summer series.

Design director Frida Giannini (FridaGiannini) said he wanted to evoke a "gorgeous, confident and eccentric" man.

In the black hair models, they are close fitting silver, black and square jacket and thin leg trousers. They are tied up with bow tie, playing with smooth black leather bags, with the same cream paint on their feet.

Giannini said, "I imagine that in a gentlemen's club, there are nobles, playboys and rock stars."

The show shows a comic series of jackets, from suits, motorcycle jackets to hoodies and nylon raincoats.

Welsh and Wang Zige are dominant in Japanese clothing.

Calvin Klein (Calvin Klein) also follows the trend of retro. This series is a box profile with a sports atmosphere.

Shorts come in waves like yellow and green blocks, with white vests and large, soft colored sunglasses.

The appearance of British designer Vivian Westwood (VivienNE Westwood) is a tribute to the Italy fashion industry, which is fighting against the financial crisis. Its confident series shows contemporary gladiators, and a rebellious atmosphere runs through the series.

The models had bright backs and knee length white socks or Rome sandals.

The burning Greek torch and the Rome soldiers exposed to the muscles were wrapped in pink T-shirts, with white or blue shorts with asymmetrical front buttons, buckled belts and blue or red shoes.