Qingdao Shoe Enterprises Actively Respond To EU Pressure

Since October 7th, the EU's provisional anti-dumping measures have expired, and 16.5% anti-dumping duties on leather shoes have been formally imposed for two years.

Children's shoes, which were not included in the scope of provisional anti-dumping duties, were also included in the scope of formal anti-dumping duties.

What is the reaction of Qingdao as a relatively concentrated area in Shandong shoemaking enterprises?

In October 17th, he interviewed the Qingdao Municipal Foreign Trade and Economic Cooperation Bureau.

"The Qingdao shoemaking enterprises are calm in anticipation of this initiative because they have gone through a long period of anti-dumping investigations and temporary tax levying, and the amount of money involved in Qingdao is relatively small. In the more than 30 customs numbers involved, Qingdao has only 7 categories," said the head of the foreign trade department.

According to the relevant responsible person, most of the export products of Qingdao shoe enterprises belong to processing trade and OEM. Some enterprises do not have their own brands at all. Under the high pressure of anti-dumping duties, they will face bankruptcy or pformation crisis.

In recent years, with the emergence of regional advantages and the leading of industrial clusters, the leather industry in Qingdao also has certain development.

Now active on the stage of shoes enterprises in Qingdao, there are old brands such as double star, Fu De, Jin Yang and so on. There are also emerging enterprises such as Hengda, Mei Ji, Jin Ling, and so on. There are also "shoe cities" in Jimo, which are now booming.

But standardizing the market order and guiding industrial upgrading is also a problem that Qingdao shoe enterprises have to face. The anti-dumping of the European Union may turn disaster into a blessing and become an opportunity for Qingdao shoe enterprises to turn around.

Facing the 16.5% sanctions and feedback from the 100 Canton Fair, the general manager of Qingdao Double Star Import and Export Co., Ltd. is very "uneasy" in Qunli.

He said: "the sanctions have a great impact on the two stars, and the direct impact is the obvious reduction in EU orders from the Canton Fair.

Last year, the double star footwear industry exported $27 million, of which 10% came from the European Union.

If the EU's market share is lost, the loss of the double star footwear industry will be more than 2 million dollars.

The worry of Qunli is also reflected in several other shoe companies that are exporting to the EU. They have expressed their support for the China Leather Association's action and defense, and safeguard the legitimate rights and interests of Chinese leather shoes enterprises and themselves.

At the same time, general manager of Qunli said: "many shoe companies in China have problems in the export tax rebate and other aspects. It is not one of the important reasons for" sanctions "not to follow the market rules. It is not for others to speak. It is time for our enterprises to reflect on themselves.

In addition, because of the lack of internationalized independent brands, some enterprises have been wandering in the low-end market, which has always given people a bad impression of "dumping at low prices".

According to experts, enterprises should set up a market differentiation route in the "going global" strategy, diversify their products, not only high-end products occupy high-end market, but also low-end products as the foundation of enterprise development.

At present, the important thing for Chinese shoemaking enterprises is not to grab the market and rush for orders, but to increase their own research and development efforts, adjust the structure of export products, and increase the export volume of high-grade and high added value footwear to win wider international market space.

We should get rid of the fate of "OEM" and "processing factory" as soon as possible, change "made in China" to "create in China", strengthen our R & D efforts and brand awareness, and seize the high-end market under the premise of seeking new market and balanced development of the market.