Xinji Leather Enters The Fast Lane Of Pformation And Upgrading

From relying solely on exports to Russia

In June, 2 billion 400 million yuan invested in the fur industry headquarters base and the international leather city invested 400 million yuan in two phases.

After the pformation and upgrading of Xinji's leather industry, it is like a Phoenix.

In the 1-5 month of this year alone, the leather industry achieved 8 billion 800 million yuan in sales revenue, an increase of 92.98% over the same period last year.

Revelation 1 only green development can keep vitality

If we do not adjust in time, any economic development mode will encounter the limit of growth because of the change of essential factors.

To break this fatality, we must stick to green development.

stay

Such water quality is hard to see at the beginning of the flourishing development of leather making enterprises in Xinji.

Statistics show that in 1994, there were more than 800 tanning enterprises in the city. Most of them were workshop type production. The waste water produced was straight row, and the water was dirty and smelly, which caused serious pollution to the surrounding environment.

Sewage treatment is the lifeline for the leather industry to achieve sustainable development.

In the tannery Industrial Zone, the "five unification" operation mode of "unified planning, unified pollution control, unified water supply, unified heating and unified management" was implemented.

This mode has set up a development platform for centralized production, comprehensive pollution control and scale operation of leather making enterprises, and guided all local tanneries and attracting some tanneries to enter factories.

At present, there are more than 80 enterprises in the industrial area and 36 million 500 thousand leather products each year, making it the largest leather sheepskin base in Asia.

In order to solve the problem of tannery sewage treatment, the city has launched the three level governance system in the domestic tanning industry, including primary management of enterprises, centralized professional treatment of tanning areas, and comprehensive treatment of urban sewage treatment plants.

Today, the tannery sewage treatment has reached three hundred percent of the storage, treatment and reaching the target. The quality of the exit section has been stable for a long time to meet the national emission standards.

Behind these are strong support for the innovation of management mechanism.

The city stipulates that when the COD concentration of the effluent from the tannery sewage treatment plant is within 500mg/L, the tannery District Management Committee will pay the fee according to the agreement. If the effluent exceeds the standard, the funds will be deducted accordingly, and the emergency plan will be launched to investigate the responsibility of the director of the sewage treatment plant and the personnel concerned.

When the COD concentration of the effluent of the municipal sewage treatment plant is not more than 100mg/L, the Municipal Finance shall pay the municipal sewage treatment plant funds on time. When the effluent COD exceeds 100mg/L, deduct part of the staff's wages in the municipal financial appropriation funds, and activate the contingency plan.

The daily average of COD for incoming and outgoing water is calculated and calculated at the end of each month.

At the same time, the city intensified the research on control and recycling of tannery source. With the new technology and equipment, the tannery consumption was saved by more than 1/3, tannery sludge reduced by 80%, and chrome and lye emissions decreased by 70%.

At present, the new technology of water-saving rotary drum has been applied in 10 tannery enterprises, and the water saving rate reaches 60%.

Chrome free tanning leather covers more than 85% of the total, and has become a veritable "green leather".

The tannery Industrial Zone in Xinji has also become the only leather tanning base in China, which concentrates on pollution control, unified management, the largest scale, the best product quality and the best pollution control.

This year, the city has also stepped up the promotion of a number of clean production and recycling technologies and technologies to comprehensively upgrade the pollution prevention capability of leather making. After the sludge power plant invested 160 million yuan is completed, the sludge generated by tanning will be recovered and regenerated: the imported new technologies will recycle all the chrome sludge produced by tanning, and then extract the chromium powder from the professional production line. The investment of 70 million yuan will introduce the high and new technology imported into the waste, and will be recycled into leather.

"In international sales, regional pollution index and product environmental pollution index have strict access standards.

The flourishing of leather manufacturing industry is closely related to the implementation of ecological protection measures.

The responsible comrades of the tannery Industrial Area Management Committee said.

Revelation 2: innovation is the soul of enterprise pformation.

The construction of tannery Industrial Park is only a carrier of pformation and development. We must also make great efforts to cultivate the main body of pformation and development -- all kinds of innovative enterprises.

Turning to the pformation and upgrading of leather production and sales, Liang Jianci, director of the garment industry zone management committee, said: "the pformation was forced by the situation.

In 2008 alone, the leather industry in Xinji lost more than 1 billion yuan in Russia and could only be described as miserable.

The financial crisis has severely damaged the leather industry in Xinji.

For a long time, most enterprises focus on the Russian market. They pursue single species and large quantities unilaterally. Their product types, product grades and customer oriented groups are very single, and gradually form a serious "path dependence".

At that time, most leather enterprises in Xinji did not have specialized R & D personnel. They mainly rely on imitation. They basically compete on the same scale, the same grade and the same price, and earn money in the good market situation. Once the market turbulence, they will be hit.

To identify the crux of the problem, Xinji vigorously promotes the pformation from scale expansion to connotation enhancement.

They introduced the Pearl River Delta, Yangtze River Delta region's management, design, production and domestic sales team; hired well-known media planning companies to create corporate image, and create a number of well-known brands recognized by the market.

Explore the establishment of leather design and development company, intensify cooperation with Hongkong, South Korea, Italy and other places.

In order to encourage enterprises to produce excellent products and produce new products, the municipal government has set up a product innovation award.

At present, the city has jointly established a leather clothing research institute with Beijing Institute Of Fashion Technology, set up an experimental base jointly with the northwest Light Industry Institute and Sichuan University, and has also employed over 20 internationally renowned experts and professors as technical advisers.

Today, the city's leather industry has achieved more than 50 technological and technological innovations every year, and has developed more than 30 new products with high added value and high foreign exchange earnings, and domestic and international trade has grown strongly.

Li Chunyang, chief engineer of the city's leather productivity promotion center with state-level title, said: "the center is mainly to provide technical promotion and personnel training services to tanning enterprises.

Now, all more than 10 engineers have been snapped up by leather companies.

Guangdong shoe maker, who signed just 20 thousand lacquer leather contract orders per month, told reporters: "Xinji lacquer leather feels soft and beautiful, and can match the world's top Italy products."

Revelation 3 the "clock breaker" of the government's pformation and upgrading

In the process of pformation and upgrading, the local Party committees and governments are not only "watchmen", but also a "clock breaker" to guide industrial pformation and upgrading and healthy development.

In order to promote pformation and upgrading, Xinji has redesigned the development direction of leather industry, clearly highlighted the development of ecological leather and green leather, and vigorously introduced a number of industrial chain projects such as high-end clothing, shoes, leather sofas, car cushions, etc., to achieve on-site production, in situ pformation and local appreciation.

At the beginning, faced with the confusion of "where the market is", the Xinji municipal government gave guidance from material purchase to style design and market development, and invited well-known domestic garment designers to teach free classes for enterprises. When large clothing sales activities were conducted, entrepreneurs were organized to visit; before the European fur raw material auction, auctioneers were invited to train entrepreneurs.

At present, 96 Enterprises above Designated Size in the garment industrial area have successfully converted to domestic sales.

At the beginning of market pformation, many enterprises are OEM.

Liang Jianci said: "a leather garment made in Xinji is worth nearly 10 times the price of a brand name, so that bosses realize the importance of brand."

In order to mobilize the initiative to create famous brands, the city encourages enterprises to launch a strong publicity campaign, and stipulates that the national and provincial brands and trademarks should be changed to advertising subsidies in the future. The enterprises will return them on the basis of negotiable instruments.

Today, the city has created a number of leather brands renowned at home and abroad: "Dongming" brand leather has won the "China famous brand" and "China famous brand", "Yi Lu Qi" brand leather has won the "China brand", "Xi man" brand leather has won the "China's ten largest leather clothing King".

The number of famous brand owns the highest place in Hebei province.

The city invested 1 billion yuan to build a modern and functional urban commercial building, China Xinji international leather city.

The project integrates trading, display, R & D, logistics and tourism. More than 900 stalls gather famous brands at home and abroad to build a platform for selling products and displaying products.

The municipal government has set up a Russian office to protect the interests of entrepreneurs; the garment industry zone management committee has set up a direct selling shop for leather goods in Xinji, such as Lanzhou, Shenyang, Zhengzhou and other large and medium-sized cities, to open up the domestic market.

This year, the city has selected 30 enterprises with good prospects and large tax contributions. They are subcontracted by municipal leaders and functional departments, giving oblique support to fees, land occupation and financing, and promoting enterprises to become bigger and stronger.

At present, Xinji is embarking on major projects such as the international leather city two phase project, the leather garment industry headquarters base and the cleaner production demonstration park.

By 2015, the leather industry's sales revenue will exceed 25 billion yuan and strive to reach 30 billion yuan.

The pformation of leather industry in Xinji is getting wider and wider.