Outdoor Market Quietly Rising &Nbsp; Huge Business Opportunities Need To Be Excavated Urgently.

In recent years, more and more citizens have been involved in outdoor sports. outdoors The supply market is quietly rising. industry In our city, it is still in its infancy. Insiders pointed out that the market potential of outdoor products in our city is huge and business opportunities are yet to be excavated.

　　 Quietly rising

Mr. Bai is a real "friend". Since last year's may day, he spent nearly 2000 yuan on outdoor purchases only. He said that when doing outdoor sports, "donkey friends" have corresponding equipment, such as tents, backpacks, sleeping bags, mountaineering. boots Compass and so on.

The owner of a outdoor goods store on the South Road of the cotton mill said that as the group of "donkey friend" has grown larger and its consumption potential has been gradually released, the number of people buying outdoor equipment this year has nearly doubled compared with the same period last year.

The head of a travel agency in our city also indicated that with the gradual economic income of the "post-80s" citizens, their right to independent choice of tourism began to show prominence, and they prefer higher self-help tourism with higher degrees of freedom.

　　 Great potential

Insiders say that outdoor sports are not only professional sports of "fever and donkey friends", but are now becoming the common people's travel and healthy lifestyle. Therefore, the outdoor products market has a bright future.

Nowadays, the average age of our "outdoor friends" is 25 to 40 years old, and the number is about 5000. Nearly 30 thousand people have taken part in outdoor sports, and this figure is still growing at a relatively fast rate.

Mr. Gao, the owner of an outdoor goods store in our city, said that the first outdoor shop in the early part of this century appeared in our city. With the gradual popularization of outdoor sports in recent years, many businessmen who originally specialize in leisure sports clothing also look for business opportunities, and they have developed to several ten stores.

　　 Yet to be excavated

Although the outdoor products market in our city has developed rapidly in recent years, compared with Beijing and Nanjing, the outdoor products market in our city is still in its infancy. From the current sales situation, customers generally choose low-end products such as tents, sleeping bags, backpacks, moisture-proof mats, headlights, mountaineering shoes and so on. The cost of entry equipment is about 1000 yuan. But those high-end outdoor products with high professional performance and high price are limited.

How to excavate business opportunities in outdoor products market? Insiders suggest that on the one hand, outdoor stores should aim at the high-end market. With the improvement of the outdoor equipment of "donkey friend", high-end products with more comprehensive functions will gradually become popular. At present, the outdoor products market in our city is still dominated by low-end products. The phenomenon of homogenization is serious, and the high-end products are relatively scarce. On the other hand, outdoor stores should be more close to the needs of consumers, and the products sold can take the road of popularization and specialization to attract more consumers.