Zhengzhou Women's Trousers "Three Denier"

Once wandering in confusion, she never gave up her dream and hope. For many years, Zhengzhou women's trousers were making use of this mentality to break the world. In August 19th, the Chinese trousers industry entrepreneur Council annual meeting and the 100 agency award presentation ceremony were held in Zhengzhou. At the meeting, the passionate Zhengzhou trousers industry leaders announced their future to the outside world. Development trend 。

　 Achievements of women's trousers

　 Zhengzhou trousers "three denier" was born

At this annual meeting, Chinese trousers were first selected. Chinese trousers industry One hundred strong agents, these excellent agents from more than 30 cities such as Beijing, Shanghai, Tianjin, Chongqing and so on, mostly run Zhengzhou panties.

There are thousands of enterprises in Zhengzhou's women's trousers industry. From the perspective of scale, M·SUYA, Ya Li Da and ESEY rank third. "This is the" three denier "of Zhengzhou women's trousers. At the meeting, Wang Jun, a fashion industry personage, joked.

Since the middle of 2007, under the leadership of the leading brands, Zhengzhou women's trousers have uncovered the labels of chemical fiber, and are heading for the leisure and cowboy fashion. This is also the inevitable result of shaping the brand and the high-end of Zhengzhou women's trousers.

Wang Yuehua, vice mayor of Zhengzhou, said that in 2003, the women's trousers industry in Zhengzhou put forward the slogan of "Chinese women's pants watching Zhengzhou". The Zhengzhou Textile Industrial Park opened in 2007 has become the largest and highest standard service production and processing base in the country. In 2010, M·SUYA, Sen, and Ya Li reached the title of famous Chinese trademark. In recent years, the clothing industry in Zhengzhou, especially the trousers industry, has developed rapidly, forming a high-quality brand represented by M·SUYA, Ya Li Da, Sen Sen, ESEY and so on.

　 The target of Hua Dan

　 Some people want to be Henan's " French crocodile "

People who like to buy branded clothes should know that there are several "crocodile" brands in the world, of which the "crocodile" is the highest in France. Nowadays, some people in Zhengzhou's women's trousers industry have proposed to be Henan's "crocodile", which is Chen Yongbin.

As the founder of M·SUYA, Chen Yongbin said that "crocodile" has been doing t-shirts for 80 years, and is very powerful. There are everything in the shop, such as coats, bags, shirts and so on, but T-shirts are also the main ones.

"Law crocodile" in the high-end shopping menswear men's floor location is very good, basically a staircase can see. Therefore, high-end department stores want to make their brands perfect, so they basically invite "crocodile" to enter, because it represents a unique business model.

"The pants industry used to be a salinized land, and we worked together to make it fertile." Chen Yongbin said that Zhengzhou women's trousers need to grow and advance in order to gain more discourse power in the fashion industry.

Chen Yongbin disclosed that they have a big move, that is to say, in the last two months, we need to organize the more than 1000 stores in the country, change many small shops into large ones, and replace the bad ones with good ones.

"Open a large store, open a good store, enter the mainstream of China's clothing industry." Chen Yongbin said, why should we open a large store? It is to consolidate the status of Zhengzhou women's trousers.

　 Some people learn "European trousers king" not to diversify.

Similarly, Zhao Sunli, who is the head of the company, has his own dream. His dream is like " European pants King "Maya," the product price is not cheap, and do not take a diversified road.

Unlike other women's trousers brands in Zhengzhou, Zhao Sunli insists on making a series of products without diversifying. He said that Louis Weedon started packing bags in Paris in 1854, and did not set foot in clothing, shoes, watches and other products until 1990. After 136 years of professionalization, he began to try to diversify.

Also Germany's Maya, in France, Germany, Italy, the United Kingdom sales very good, known as the "European pants king" reputation. Its idea is to make men's trousers professionally. From 1960 to the present, there are no trousers and no jackets. In Zhengzhou Denis department store, the price of each pair of trousers is usually between 1500 yuan and 1600 yuan.

Single product pants enter the shopping mall, the threshold is very high, some high-end department stores even refuse the single product pants, why Maya can occupy the best position? "I want to understand, not the mall refuses the single product, but our single product is not done well, not strong." Zhao Sunli said frankly that they had been confused and shaken, but finally insisted on this road.

　 This pair of pants is very independent.

"Women's trousers, we are" little three. " Liu Tao, the boss of ESEY, made everyone laugh when he spoke. Of course, this "little three" was not attached to other people's life, but it had. Independent personality And status. Liu Tao said that the development of enterprises has exceeded his imagination today. He had never thought that he could make more than 1000 workers, and today's results were forced out.

Why is it forced to come out? Liu Tao explains: "when the goods are ready to sell at first, agents will force you to demand goods all day long. You can not only increase workers' production and meet the needs of the market, but when they are not ready to sell, if you have workers to raise, you have to keep looking for customers to do a good job in sales, and that is the gradual step by step."

Facing the three "flower Dan" of Zhengzhou women's trousers, the director of the information center of China Garment Industry Association and Wei Lin, vice president of the China clothing association, said that industrial transfer is already unstoppable. The clothing industry is even more so. The regions with favorable conditions and advantages should be self reliant and should rise at this time. There should be a sense of "I should play." Actually, the predecessors of the coastal textile and garment industry are walking this way. Now the enterprises in the central and western regions, especially the Zhengzhou women's trousers, should have this spirit.