Connotation Of Crossing

Every year, China International

"Crossing" itself is a force that can return to the past and arrive at the future.

In the past 20 years, the growth of CHIC has been consistent with the development of China's apparel industry.

At the beginning of CHIC, a large number of excellent clothing brands grew up. Until now, most of them are still the backbone of this industry.

From the initial China World Trade Center, to the old national exhibition, and to today's new national exhibition, CHIC will take several degrees of relocation, which is the urgent need for the continuous development of China's garment industry.

In the past 20 years, the scale of CHIC has also expanded from the initial more than 10 thousand square meters of booth area, two hundred or three hundred exhibitors to today's 110 thousand square meters, and more than 1000 brands have been exhibited. The exhibition area has been enlarged from the original extensive men's and women's clothing to today's exhibition, including overseas exhibition groups, men's wear / urban leisure, casual wear, women's wear, leather / fur down, children's wear / baby products.

Shan Shan once launched a strategy of "multi brand and internationalization", and opened 14 brands with its own brand. It pioneered the determination of Chinese clothing enterprises to open up multi brand strategy.

With the amazing appearance of women's clothing in Hangzhou and Shenzhen at the exhibition, the development of garment industry cluster is a major feature of the country, and the Regional Pavilion which is divided by industrial clusters also arises at the historic moment.

In recent years, CHIC's overseas exhibitors have been attracting attention both in size and quantity. It is easy to see that the vitality and potential of the Chinese market have received more attention from overseas brands, and overseas brands are also accelerating.

In the past 20 years, the CHIC platform has promoted the brand image for a number of strength brands. A group of cutting-edge brands have opened up the market channel, and a number of designer brands have stabilized the status of the industry.

CHIC and the clothing industry are like landscapes and reflections.

Crossing is a process, and in this process, CHIC is not only a spectator, but also a positive activism.

In the process of crossing, we keep innovating and maintain vigorous vitality.

After many years of development, Chinese garment enterprises have developed from simple processing and manufacturing to brand building. However, in the development of more innovative, creative and value-added products, they have never been able to achieve a qualitative breakthrough.

Since the financial crisis in 2008, as a traditional labor intensive industry, China's textile and garment industry has been increasingly intensifying due to the rising cost of labor and raw materials, low brand value and fierce market competition.

In such a big environment, in the overall upgrading of China's garment industry, CHIC has adjusted at the right time, not only in commerce but in value, from simple exhibition platform to creating value platform.

Today's CHIC is based on the "business platform" and "

Growing up in 20 years, CHIC is more and more powerful.

During the "12th Five-Year" period, China will pform itself from "big clothing country" to "strong garment country".

Cost competition to value competition has become a new mission for the development of China's garment industry. The driving force driven by cost advantage has become a new task for the development of China's garment industry, and brand strategy has become the top priority in the development of the garment industry.

According to CHIC organizers, "as Asia's largest clothing and accessories fair, today's CHIC has entered a new stage of service value, so it will not blindly pursue the expansion of exhibition area and number of exhibitors. Instead, it will promote the exchange and cooperation of brands through services, enhance the professionalization and humanization of the Expo, and advocate a positive lifestyle."

It is understood that in 2012, CHIC will enhance the exhibition threshold and gather more powerful brands to participate in the exhibition, and will increase the interaction between international brand and professional exhibition area, and enhance the international visibility of the exhibition.

In order to build CHIC into a world-class high-end clothing Expo, organizers will pay more attention to exhibitors and spectators' participation in various aspects, and improve the overall quality of CHIC from details.

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