Next year's clothing market is promising.
Seven wolves As Business Casual clothes The industry leader, who has been leading the industry for a long time, has specifically mentioned this sentence at the recent new season ordering conference: the seven wolf 2012 spring and summer new product order will be a month ahead of its traditional traditional ordering time, showing its attention and confidence in next year's market.
The seven wolves' words are based on data. From different families Min style clothing The semi annual report of the listed companies in 2011 shows that the red hot performance of the whole line is enough to make them confident in the second half and even next year. In fact, the spancript of the 2012 spring and summer ordering meeting of some enterprises has also confirmed this point. According to a local senior Fujian menswear executive, the company's 2012 spring and summer orders increased by 50% over the same period, which is a microcosm of the industry's market outlook.
The anticipation of strong market demand next year makes enterprises need to prepare more products. At the same time, in order to better open up the market, extending the product line, increasing the product style, and planning the more detailed upper cargo wave band has become the inevitable direction for clothing enterprises. The change of market demand put forward many demands, which naturally put forward higher requirements for the product cycle of garment enterprises, which led enterprises to advance the order and facilitate the production cycle arrangement. "It is expected that next year the rich men will have a high growth rate, so the order will be ahead of schedule." Including Hong Huihuang, President of the clothing business department of the rich bird group, many of the interviewed marketing executives of garment enterprises explain why the order will be advanced.
Referring to the question of production cycle, many enterprises also indicated that although the order of enterprises has been moving forward in recent years, the order will suddenly advance sharply this year, partly because the Spring Festival next year will end at the end of January. In addition, this year's cotton price, which is like a roller coaster, is rising and stopping. It is now in the interval. It also indirectly triggers the early order of enterprises to stabilize.
Production cycle becomes the key
Although there are many reasons why enterprises will advance their orders ahead of time, no matter what specific details, enterprises will be involved. Order-placing meeting The main reason for the advance is still based on the consideration of the production cycle. Production cycle has become a guarantee factor for garment enterprises to open up the market.
However, placing orders ahead of time to ensure the production cycle is not a capability for every enterprise.
Li Yu Feng, marketing director of the company, pointed out the fact that no matter which company likes to find large scale and high quality suppliers, these suppliers are actually scarce resources. When the peak of production is coming, once the supplier's capacity starts to become tense, they will choose the brand enterprise OEM with high price and long production cycle. "Therefore, when product production pressure is further increased, brand enterprises prefer to tighten their nerves, advance research and development, procurement, production planning and so on, so as to make orders before the supplier's peak season, so that they can have more advantages in procurement cost and have more protection in the production cycle."
However, when all enterprises think so, and most enterprises will advance the order, the supplier's peak season also moves forward. That is to say, ordering will be ahead of schedule, though it can achieve a longer production cycle, but it can not achieve the "exclusion" role. When facing the supplier's choice, the enterprises are still standing on a starting line.
"And businesses have to move ahead because others are ahead of schedule." Zhang Yufeng pointed out that orders for next autumn and winter could be raised earlier. In this regard, a line of Fujian style clothing has confirmed Zhang Yufeng's plan. The company revealed that its next autumn and winter orders would be one month ahead of schedule.
Speed up of supply chain reaction
Based on the background of the shortage of labor force and high quality supplier resources, enterprises have to find more ways to solve the production cycle problem. In addition to the advance of the order time, before the order meeting, the enterprise first orders the production of basic funds. It is also a common practice for some enterprises such as the seven wolves, the driving force and the Li Lang to guarantee the production cycle.
Liang Hongyan, director of the production of Jin BA's men's clothing, revealed that the company will not only be part of the battalion, but will also have a small order meeting before the ordering meeting. Liang Hongyan said that the basic style has little change in one or two years, so this style can be strategically stocked, "of course, this is also a test of enterprise R & D capability and cargo capacity," Liang Hongyan believes.
In order to better cooperate with OEM suppliers, Qipai put forward five principles of "good faith communication, long-term cooperation, resource sharing, strategic alliance, mutual benefit". At the same time, Qipai also set up a material purchasing center to direct the suppliers to make the production cycle shorter and reduce spanportation costs.
In fact, the production and supply chain of clothing is very long and tedious. Shortening the production cycle, in addition to the need for high-quality and highly skilled suppliers, the speed of reaction, testing time and production efficiency of surface accessories suppliers is also very important.
In order to improve the reaction speed of supply chain in all aspects, in recent two years, the garment production and supply chain of Reba has been rectified in many ways. Including the specification and classification of suppliers of accessories, "we divide the suppliers of surface accessories into A, B, C, D and so on. After classification, our order will be more selective. Those suppliers who work in long-term cooperation such as A will cooperate with us more." Liang Hongyan said that in this way, the cycle of surface accessories has been greatly shortened.
In addition, the strength of men's clothing has been reduced from its original 7-10 days to its current 3-7 days through its jacket laboratory. Coupled with the efforts to acquire advanced equipment, production system information and changing management concepts, it has increased its production efficiency by 50% in 3 years, and its production cycle has also been greatly reduced.
Through continuous improvement in all aspects, the production and supply chain of Fujian garment enterprises is constantly being adjusted to shorten production cycle as far as possible so as to meet the rapid development of Fujian style clothing in recent years.
In the autumn of September, in the past years, it was just the beginning of the next season's orders for all garment enterprises. This year, by the middle of this month, the clothing industry's order will have come to an end. In August 8th, the order of nine shepherd kings, the seven card order in August 10th and the seven wolf order meeting in August 21st, the Fujian clothing brand order meeting this year was first released last month. According to the reporter's rough statistics, most of the clothing companies in the spring and summer 2012 new products will be ordered half a month to a month earlier than in previous years.
For the Fujian style clothing which is mainly based on futures system, the success or failure of the order will determine the ups and downs of its brand next year. Therefore, the advance of the order meeting is not only a change of the order time but also an adjustment of an industry. According to the insiders, enterprises will move ahead with their orders, which is both a confidence in the industry's future and a helpless production cycle.
