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Ji'Nan: The Price Of Thermal Underwear Is Up &Nbsp; Boasting Of Less High-Tech.

2011/9/20 16:31:00 35

Underwear Garment In Ji'Nan


This is the hot season for thermal underwear sales this year. Ji'nan Thermal Underwear market What are the new changes? Yesterday, reporters and experts from the Shandong provincial Fiber Inspection Bureau approached the provincial thermal underwear market to learn that the price of thermal underwear increased slightly over the past year, due to factors such as rising wages of raw materials and personnel. brand No longer bragging about the concept of high-tech.


Raw materials and labor have risen. The price of thermal underwear has risen by more than 10%.


"I do not know if I have wandered around the mall to know that the price of thermal underwear has gone up." Yesterday, a supermarket in the Lixia District of the provincial capital, Ms. Su, who was preparing to buy thermal underwear, told reporters that he had been buying three layers of warm underwear for an enterprise in the province. "Last year bought a set of 119 yuan, and it was very comfortable to wear and bought another set. It was only 139 yuan when I saw it today."


Ms. Su is not alone. Reporters visited the provincial thermal underwear wholesale market and supermarkets to learn that the price of thermal underwear has really risen this year, or at least around 10%.


A warm underwear wholesale market in the provincial business district has gathered nearly a hundred brands of thermal underwear, including the well-known brands of the major shopping malls, and the famous brands that are not known. Here many businessmen are also representing three or four brands of thermal underwear.


"The price of warm underwear this year is really high." In the market, a wholesaler with a brand of thermal underwear in Yiwu, Zhejiang, told the reporter that the price of his own warm underwear this year has risen at least ten yuan per set. "Before spending seventy or eighty yuan can buy a set of thermal underwear, this year on the market a set of thermal underwear, the price is very little down one hundred yuan, warm good, the price will be higher."


During the interview, many wholesalers said that the price of thermal underwear increased, which was inextricably linked to the soaring cotton yarn last year. In the cotton clothing industry, the amount of cotton used in thermal underwear is relatively large. The cotton content in many products reaches over 90%, and the price of cotton yarn rises. The price of thermal underwear is rising. "In recent two years, the wages of workers have risen obviously, and the wages of some skilled workers in the factory can be doubled." A brand of thermal underwear in Qingdao, Ji'nan dealer said.


The price increase did not affect the sales of thermal underwear. In a store in the wholesale market, the reporter saw a dealer from Zhangqiu. The dealer said his agent's brand sold well in a local supermarket, and it was eleven long holidays immediately. He used more goods for activities. "Although the price has gone up, it is cold and should be bought or bought." In the interview with the market, the reporter saw many dealers and wholesalers who came to the stock market to say that many dealers had been selling goods a few days ago, and they had not been able to sell them.


Bragging about high technology makes consumers less rational.


In the past few years, there has been an unwritten rule in the thermal underwear industry. There are always several new terms and concepts in the annual thermal underwear list. Especially since 2008, many thermal underwear on the market has become high-tech.


Yesterday's interview, the reporter saw that this year's thermal underwear market is not as big as in previous years, the concept of war, "compared with the previous years launched an endless stream of new terms, this year's market situation is obviously a lot of rationality." During his visit, Wei Shouwen, a senior engineer in quality inspection of Shandong Fiber Inspection Bureau, said.


Reporters yesterday from the wholesale market and supermarkets to see that the current sales of thermal underwear on the market, are new autumn and winter 2011, most of the fabrics used are combed cotton, warm cotton, wool, bamboo charcoal fiber, modal and other common materials in previous years.


Not only that, but the reporters in the interview saw that some brands launched new concept products, and the price was much higher than that of ordinary products. In a shopping mall in the provincial capital, a famous underwear brand also introduced thermal underwear. It was said that the Japanese heating fiber could quickly absorb the moisture emitted by the human body and turn it into heat energy, and the price was about 400 yuan.


People in the industry say that many thermal underwear manufacturers use differentiated chemical fiber, viscose fiber and polyester fiber to produce raw materials to reduce their dependence on cotton. "Cotton prices have risen so fiercely that most of the cost of chemical fiber products is cheaper than cotton."


Only 4% is called wool suit. The name is a bit messy.


Reporters visited the market also found that whether it is tens of dollars of warm underwear, or hundreds of dollars of products, component labeling is spare no effort, but from the component point of view, some products are obviously not standardized.


In a supermarket in Tianqiao District, the reporter saw a brand of thermal underwear, which was claimed to be "gold velvet" thermal underwear. But the reporter saw from the product ingredient label that the surface is 96% combed cotton, 4% spandex, 5% layers of wool, 95% polyester fiber (including bamboo charcoal fiber), the inner layer is 100% polyester fiber, and there is no ingredient showing the gold velvet. When a reporter asked whether gold velvet was a new fabric, the supermarket staff said it was only a name. It had warm patches on different parts of the product, dressed like animal fur, and had better thermal insulation than other products.


In another price tag on underwear with a price of around 100 yuan, the reporter saw the word "wool warm underwear suit", but the label on the product contained only 4% wool.


Some consumers have doubts about this. Can only 4% wool products be called woolen suits? In this regard, Wei Shouwen, senior engineer of Shandong Provincial Bureau of fiber inspection, told reporters that the national standard does not have a rigid regulation on the name of thermal underwear products. "If there is no such ingredient in the product, the manufacturer must not label it. It is definitely not possible, but there is this ingredient in the product. How much is the content of the product before it can be called this name, there is no hard rule, which has also led many manufacturers to get the loopholes."

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