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Behind "Soft Gold": The Market Needs Further Regulation

2011/9/22 10:55:00 17

In recent years, in the fierce competition in the clothing market,

Cashmere

Clothing products are more and more popular with consumers because of their comfortable hand feeling, unique color and lustre, light texture, good warmth and air permeability.

At a time, cashmere clothing has become a hot spot for people to buy, and some consumers are even proud to wear expensive cashmere clothing.

However, careful investigation is not difficult to find that a famous brand of cashmere clothing in China is priced at 2108 yuan, while some well-known online shopping websites have sold 200 yuan signboards, and have also made a pledge that they are guaranteed to be genuine and fake ten.

Faced with such a huge price difference, people will inevitably have many questions.

The price of such a "gram" is known as "soft gold" and "fiber jewel". How can it be so cheap?

What is the quality behind the low price?

What is the reason for this situation?

Wait.

With these questions, recently, the reporter made a thorough investigation of the domestic cashmere market.

The quality of cashmere market is mixed, and the price is uneven.

It is understood that only in the cold regions before the winter, the goat close to the skin part of the growth of a thin layer of fine velvet, herdsmen with iron comb scratched down is pure "original velvet".

After that, the raw wool must be cleaned, classified, and processed in order to get pure cashmere material, and a cashmere goat produces only 150 grams - 200 grams per year.

Cashmere production is very scarce, which directly led to the price of cashmere all the way up, trading at the price of "grams".

Therefore, cashmere is also known as "fiber gem", "soft gold" and so on.

Due to geographical and climatic conditions, cashmere is only produced in a few countries in the world, and China is the world's leading cashmere producing country.

In a media interview, the vice president of the food and Animal Import and Export Association of China said that as at the end of 2010, the annual output of the world's original velvet was about 1.6-1.7 million tons.

As the largest cashmere goats and cashmere producing countries, the annual output of China's raw wool is about 1.2-1.3 million tons, accounting for more than 75% of the world's original cashmere production.

It can be said that in the face of such a huge market and development potential, the cashmere industry should be a thriving sunrise industry.

It is understood that at present, the cashmere market in China is mixed, quality and price are uneven, and the market operation and management situation is more chaotic.

"In terms of the whole cashmere market, the market price fluctuates more sharply over the past two years.

In the past 2008-2009 years, as a result of the financial crisis, there has been a continuous downturn in the purchase and sale of Bayannaoer's original velvet Market as the main production area of domestic staple. In 2010, the price rose sharply, reaching 260 yuan to 300 yuan / kg.

At the beginning of this year, the price of individual kilograms per kilogram reached 360 yuan to 410 yuan per kilogram.

After entering the late May, there was no price and no takeover in the acquisition market.

In fact, more than the original velvet

Buy

The price plummeted and the wholesale price fluctuated. "

There are cashmere industry insiders told reporters that as the original cashmere primary products, the price can be said to change every week.

In mid July, the wholesale price of the market was 750 yuan / kg, and in the first few days of July, the price rose by 1-2 yuan / ton.

A few years ago, the price of the original pile wholesaler was valid for several months. Now, because of the severe price fluctuation, some businesses reported monthly, some even reported on a Monday.

"Apart from that, there is a wide gap between the quotations on the market.

quality

It's also uneven. "

According to the insiders, due to the lack of a necessary system scheduling in the field of circulation, processing and trade of cashmere industry, confusion and the spread of fake and shoddy products, adulteration has caused serious fraud.

In addition, some cashmere giant crocodile enterprises in China rely on the value of cashmere itself, and add other fibers into cashmere to make finished products. For example, the cashmere, leather, shearing, fine wool and lamb are added into cashmere wool, resulting in lower quality and lower prices. Over time, adulterated products also form a price level.

Even in some hypermarkets and supermarkets, some products labeled "cashmere quilt" were finally proved to have no cashmere ingredients.

In the market, these beautifully packaged fake cashmere products make many consumers spend money in vain.

In order to further confirm the speech of the industry, the reporter has dedicated some websites to investigate.

The price of semi finished cashmere sweater on Taobao net is much lower than the actual price quoted by enterprises. The price span is also larger, the lowest price actually reaches 5 yuan / kg, and the highest price is only 110 yuan / kilogram.

"Such prices do not need to be checked, but they know that they are fake, but many consumers who do not know how to do things are cheap.

In fact, it also reflects the disorderly and disorderly market of cashmere garments in China from another aspect.

In short, there are many strange phenomena such as chemical fiber posing as cashmere, material being inferior, and price being marked. Some vendors even sell tens of dollars of fiber clothing as cashmere suits for hundreds of yuan, or even thousands of yuan.

The industry finally told reporters.

Absence of regulations, anomie of industry regulation

So, what causes the current chaotic situation of cashmere market mixed with fish and meat, quality and price?

It can be said that there is no uniform and standard formulation.

industry

The system, which leads to the anomie of market supervision, is the key to the emergence of this chaotic situation.

It is understood that the cashmere industry in China has not yet formulated a unified system standard, nor has it established an authoritative industry economic organization.

Although some similar industries associations have been established in some areas in recent years, the association has not played its due role because of its imperfect institutions, poor self-discipline and unsmooth exchange of information.

For example, the guild stipulates the minimum price, which is observed on the surface, and may be reduced in disguised form by commission.

The absence of institutional standards not only led to the confusion of the quality and price of cashmere in the whole market, but also made cashmere production enterprises plunge into vicious competition and chaotic development.

In view of the current development of China's clothing market, the low level duplication of cashmere enterprises and the phenomenon of homogenization are more serious. This leads to the increasingly prominent structural contradictions in the cashmere industry, and the price reduction between businesses has intensified the vicious competition in the price war.

In the environment of blind entry and disorderly competition, the "credit sale" of cashmere industry has become the main business mode.

Many people in the industry say this: 10 kilograms of cashmere should be paid in cash, and 1000 kilograms should be charged.

On account of large sums of money, cashmere households are not only being dragged down by less liquidity, but also cheated by the "credit sale".

In addition, it is the anomie of market regulation, and cashmere industry's environmental pollution has increasingly become the focus of widespread concern in society.

In some small cashmere enterprises, a large amount of chemical agents are used when cleaning the original cashmere, and the effluent is dirty and smelly. The classification of the original pile is separated by hand, and the talcum powder is mixed with the original pile and mixed with the "wool machine". The dust is flying all over the sky, causing serious interference to the surrounding residents' lives.

Experts appeal: relevant industry standards urgently need to be promulgated

"With the improvement of people's material life,

Cashmere

Clothing products are more and more popular with consumers because of their comfortable handle, unique color and light texture.

Therefore, in the fierce competition in the clothing market, cashmere products occupy a place, which has great potential for development and market potential.

However, due to the lack of a unified industry standard system, resulting in the current cashmere market mixed fish, the uneven quality of the current situation, cashmere production enterprises disorderly competition, only the immediate interests of extensive development phenomenon is also very prominent.

Referring to the current production and operation status of cashmere industry, the Henan clothing association responsible person told reporters during a telephone interview.

In view of the current development of the cashmere industry, many people in the industry have long worried that if the unified industry system is not introduced, the disorderly competition, which is lack of self-discipline and low price sales, will inevitably push the cashmere industry to a complete annihilation.

Therefore, the cashmere industry calls for rational development, and unified and standardized industry standards are urgently needed.

At the same time, we also long for the cashmere industry to establish a unified Chinese cashmere trading market, like the silk industry, to regulate the trade of Chinese cashmere with market rules and gradually return the price of cashmere to a reasonable price range, so as to ensure the quality of cashmere, thereby enhancing the international discourse power of the national special color industry and increasing the income of cashmere enterprises.