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Jump Out Of The Organizer'S Way Of Thinking And Do Exhibitions.

2011/10/8 8:39:00 29

"To jump out of the exhibition and think about the exhibition and jump out of the exhibition," a professional made an opinion at an internal seminar.

He believes that many exhibitors have some misunderstandings about the exhibition, resulting in many exhibitions staying at the stage of "show up", and have not really realized the function of serving the exhibitors.

Indeed, the author has attended many opening ceremonies of the exhibition. In the huge opening ceremony, some leaders of some government departments are usually asked to cut ribbon and give congratulations.

In fact, this is what organizers do to exhibitors.

One is to show the level of the exhibition, the other is to let exhibitors see the efforts of the organizers.

However, these are just a small criterion for exhibitors to judge the exhibition. Exhibitors are more concerned about the effect of exhibitors, such as the quality and quantity of the audience, such as the volume of pactions on the spot and the amount of signing.

In a word, the organizers pay attention to

form

Much more than practical results.

Putting the cart before the horse is not the only thing. The ingenious people prefer to play the "creativity". They will publicize the exhibition as a website that can publicize those who can get rich overnight.

In fact, experienced people can see through the mystery at once, clean up the doorways, squeeze out some moisture, and there is no difference between the rest and ordinary exhibitions.

Of course, the author's argument did not kill all the government departments in the opening ceremony of ribbon cutting, speech, not to deny that the exhibition needs creativity.

The key is to get the support from the government departments, rather than "enterprises to set up the stage, and the government to sing the opera". The key is to let the exhibitors get the benefits of real gold and silver instead of "walking around the wind and scenery."

However, it is precisely these skills that weaken the basic function of the exhibition to a certain extent, that is to provide an exhibition for exhibitors.

Marketing

Platform.

How to use these exhibition skills has become a problem that the exhibition organizers need to think about.

The exhibition of SME fairs is very clear, focusing on exhibitors, providing services by market means, and fundamentally helping enterprises build the whole value chain, that is, to help enterprises pform their production capacity into the ultimate commercial value.

The exhibition itself also provides a "value chain" platform, inviting enterprises participating in the capital market, the knowledge base market and the manufacturing industry. These exhibitors are "professional spectators" to a certain extent, so as to promote the improvement of the "value chain" of the whole enterprise.

Enterprises set up the stage, the government promoted, and finally played the leading role by the enterprises.

Support

。

Because the exhibition industry, as a special industry with a high driving factor, needs to reflect the wishes of capital owners (enterprises) as well as the wishes of the government (Urban Development).

Under the support of the government or macro-control, the way of development is to realize the value demand of various parties through "exchange".

It is understood that this SME Fair has been recognized by the Jiangsu SME Bureau and the support from relevant government departments in Suzhou's surrounding cities.

These government departments will organize local enterprises to participate in exhibitions and give certain preferential policies, which is truly serving the enterprises.

Inviting government officials to explain the relevant policies of SMEs, inviting overseas Chinese business organizations to carry out on-the-spot exchanges with "going abroad", inviting professional management consultants to give lectures on the contents of brands and management of SMEs, inviting capital markets and practitioners in the know market to conduct all-round business opportunities exploration and so on, these projects planned from the perspective of participating enterprises will be listed as the focus of this year's SME trade fairs.

Standing on the stand of exhibitors to design exhibition items, if you have established the correct development thinking, the organizers will not be out of track when using any skills and developing any creativity.

In view of the current situation of the exhibition industry, many organizers of the exhibition should clarify this principle.