Diversified Brands Emerge In Fashion And Dress Up "Ningbo Outfit"

On October 20th -23, the fifteenth Ningbo international clothing and Accessories Fair (Ningbo Fair) will be held in Ningbo International Convention and Exhibition Center. The 2200 exhibition booths will be fully booed two months in advance. Nearly 1000 textile and garment brands from home and abroad will compete with Taiwan.

Among them, the local clothing brand of Ningbo will offer a new face to the 15th anniversary celebration of the Ningbo Fair: Men's wear, women's wear and children's wear brands are flying with each passing day.

From the beginning of the late nineteenth Century, the takeover of the comprador capitalist textile factory started, and to the construction of a new generation of Ningbo Style Hong Bang tailors and to the construction of modern Chinese clothing cities, clothing has always been a bright card for Ningbo city. At the same time, Ningbo's textile and garment industry can be said to be a microcosm of China's textile and garment industry.

Nowadays, 25 well-known Chinese trademarks and 20 famous brand products have emerged in Ningbo's clothing industry. Last year, the export volume of textile and garment products in the city exceeded 100 billion US dollars.

In the 1-8 month of this year, the total output value of the 864 Enterprises above the scale of textile and garment industry in Ningbo was 59 billion 800 million yuan, an increase of 20% over the same period last year.

Sales revenue of 59 billion 300 million yuan, an increase of 22% over the same period, to achieve profits and taxes 5 billion 780 million yuan, an increase of 19% over the same period last year.

In recent years, Ningbo has intensified the integration of innovation and creative elements, accelerated the pformation and upgrading of textile and garment industry, and raised a new upsurge in the development of fashion clothing brands. A group of Ningbo fashion brands full of fashion and trend are stepping into the market at home and abroad.

Creative industry promotes the pformation and upgrading of clothing industry

During this year's Ningbo international clothing festival, the Hefeng creative Plaza, funded by the Ningbo municipal government, will also open its garden in full bloom.

The total land area of Hefeng creative Plaza project is about 85 thousand and 400 square meters, with a total construction area of about 340 thousand square meters, with a total investment of about 3 billion 400 million yuan. It will focus on the well-known Chinese and foreign famous design companies, design studios, design and research institutes as well as the well-known intermediary agencies providing services for the design enterprises.

According to Zhou Xueming, deputy executive director of the Organizing Committee of Ningbo International Fashion Festival and vice director of Ningbo economic and Information Committee, Hefeng creative Plaza will become an important industrial design and creative industry base in the Southern Yangtze River Delta. It will become a demonstration area for Ningbo's industrial design creative industry, a leading area for urban innovation and development and a boost area for economic development.

At present, BEIFA China design and creative center, Taiping bird clothing design and creative center, and internationally renowned design and creative institutions from Holland, South Korea and Sweden have signed and entered the creative Plaza.

Zhou Xueming said that with well-known design and creative enterprises settled in Ningbo, Ningbo will shift from "manufacturing city" to "design city". Ningbo's design and creative industry will also provide strong support for the pformation and upgrading of Ningbo's textile and garment industry.

In addition, the creative design elements during the costume festival are also reflected in many aspects. The Organizing Committee of the Organizing Committee and the China Textile Information Center continue to work together to carry out the 11/12 autumn and winter fashion trend display at the exhibition center.

There are many shows in the fashion festival, which are arranged at the exhibition center site and guesthouse. There are local enterprises in Ningbo, and also have domestic and international brands. At the same time, there are more than 10 new designers in the field to publish their works. The dynamic and static combination shows the future trend of clothing development, providing reference and inspiration for participating enterprises and brands.

In addition, the Organizing Committee of garment festival also evaluated 15 designers serving the clothing industry in Ningbo through local recommendation and expert evaluation, in order to promote and encourage the development of creative talents in Ningbo fashion industry.

Diversified fashion brands emerge

In the Ningbo Tianyi business circle, the Ningbo women's clothing brand "Taiping bird" opened 9 stores, of which 1000 had more than 3 square meters.

It is understood that this full coverage of innovative marketing mode in other cities in China, other garment industry cluster is also unique.

At the same time, Taiping bird has gone out of the pace of expansion, and there are more than 800 stores and franchises throughout the country.

"At present, the garment industry in Ningbo has developed from a foreign design, a domestic manufacturing to a domestic design and manufacturing force."

Zhou Xueming said that today, fashion has become the common pursuit of Ningbo's clothing industry, and has made remarkable achievements.

At the same time, the pattern of Ningbo's clothing industry has changed quietly, from men's clothing to men's wear, women's wear and children's wear.

It is reported that Taiping bird first proposed the concept of "fast fashion" in China. At present, Taiping bird designs more than 7000 fashions every year, with an average of more than 20 new styles updated every day, and its design speed is second to none in the domestic fashion industry.

The slogan "to be new and follow me" fully explains the "fast fashion" of Taiping bird.

It has been the leading brand of Chinese men's clothing, YOUNGOR, which has completed the fashion pformation and market segmentation from the single classic classic dress YOUNGOR of the year. By now, it has MAYOR, YOUNGOR, GY, CEO, Hart Schaffner Marx (Hao Shi MAI) and six brands of hemp family, or business or leisure, or gentlemen or intellectuality.

Tonlion is the leading product of the apparel department of Bo Yang Group. It now covers a large number of T-shirts, sweaters, jackets, windbreaker, down garments, trousers and accessories, and nearly 1000 varieties.

Other Ningbo clothing brands such as Luo Meng, Shan Shan, GXG, Ai Ni Ni and other men's clothing, such as fig, STEVE& VIVIAN and other women's clothing brands, occupy different market share with different positioning or mode, but they all share a common feature: fashion.

"Children's clothing industry is becoming a new hot spot in the pursuit of Ningbo's clothing capital. Over the past two years, over two hundred million capital influx, including lion Dun, long Long Guotai, Taiping bird and some foreign capital, has initially formed a brand development lineup."

Zhou Xueming said, now Ningbo has more than 20 independent brand children's clothing enterprises.

It is reported that clothing enterprises in Ningbo also pay more and more attention to quality.

2010 data show that Ningbo

Fashion widening

In November 11, 2010, Bo Yang home textile created a miracle of Internet sales. Its sales volume of Taobao mall exceeded 34 million 680 thousand yuan per day. This is the highest sales record in e-commerce history so far, and it is also a miracle of Chinese home textile online sale.

Behind this miracle is that over the past year, sixty or seventy designers of Bo Yang home textile have been searching for fashion elements in the developed areas of European countries, and have made in-depth studies, combined with China's consumption characteristics to develop and design.

It is reported that Bo Yang Group currently has 5 clothing and apparel brands, 4 home textile brands and two footwear brands in e-commerce pactions, in 2010, the e-commerce sector contributed 150 million yuan in sales revenue, 2011 e-commerce sales amounted to 260 million yuan in 2011, with the arrival of the second half of the season, the sales volume of e-commerce is expected to exceed 1 billion yuan this year.

Apparel giant YOUNGOR is also actively developing new brand online sales mode, and has now opened CEO and GY flagship stores in Taobao mall.

According to the Internet sales department's survey of CEO brand online sales customers, 90% of the orders come from the non entity store area, and network sales have become a useful supplement to the sales channels of physical stores.

Let's take another look at another Ningbo clothing brand -- GXG's men's clothes.

In August 6, 2010, the official flagship store of Taobao mall opened in GXG, with sales exceeding 16000 yuan on that day.

24 days later, the flagship store's daily performance exceeded 700 thousand yuan, an increase of nearly 44 times.

In August 31, 2010, the official flagship store of Taobao mall broke through 7 times the daily sales volume. Compared with the opening day, the official flagship store of Taobao mall in August 31, 2010 broke through over 10 million GXG sales.

In April of this year, the peak value of GXG flagship store in Taobao mall was 14 million 80 thousand.

GXG menswear brand was founded in 2007.

Yu Yong, director of the GXG brand, said that GXG is the tide of the masses, attaches great importance to the design, set up a studio in Hongkong, and invited designers in Japan to ensure that the brand is also at the same time approaching the aesthetic orientation of consumers at the same time of internationalization.

Today, GXG has opened more than 500 stores in the country, with annual sales exceeding 1 billion.

"The pformation and upgrading of Ningbo's textile and garment industry is focused on creativity and fashion."

Zhou Xueming, deputy director of the office of the Organizing Committee of Ningbo International Fashion Festival and vice mayor of Ningbo economic and Information Committee, said that the Ningbo municipal government encourages and supports large textile and garment enterprises to seek new business growth points with creativity and design. New fashion enterprises should also seek breakthroughs in innovation and design, so as to maintain the gradient development and progressive development of Ningbo's clothing industry.

Perhaps the Ningbo clothing brand is thrived in the field of e-commerce. "2011 China garment industry e-commerce summit and China garment industry e-commerce Procurement Association" will be held in Ningbo in October 20th.

It is reported that this is also the first time to introduce e-commerce summit and procurement meeting in various garment festivals around the country.

According to the organizers, the summit will also hold the unveiling ceremony of the "China clothing brand research center", the first issue of the "2011 China's clothing industry e-commerce application report" and the "2011 integrity clothing business enterprise Ningbo declaration".

It is expected that more than 300 leading apparel e-commerce enterprises and related service providers in China will participate in a high priced "gluttonous feast" in the domestic garment and electricity supplier industry in 2011.