Shoe Business Kate Implanted Online Games Elements To Guide Brand Marketing To Win

2011/10/14 10:54:00 43

Katin is the first child enterprise to break through online games, pushing the "running kart" dynamic juvenile outfit. Karting Children's shoes Other industries brand It can be said that it started late, but in Marketing The promotion is very innovative, which is also an important reason for the rapid development of Kate in recent years. , director of marketing of Kate (Fujian) children's products Co., Ltd., has just set up the brand of Kanding, and has conducted in-depth discussions on the brand culture of Kanding. In 2008, Kate signed a popular online game running karting and happy planet actor Nie Haoran, Sun Siyang and Feng Jiawei as spokesmen of brand image, and quickly opened the domestic market.

"Running kart is a popular game. We take this as a starting point to develop the brand culture. The product is also dominated by racing style, and the dynamic juvenile outfit is introduced. At that time, we hired three small star stars, also with the brand culture just combined, produced a strong shock, this is in the development of the kating brand can produce a sensation.

Promotion of children's life hall terminal marketing

In addition to the introduction of highly personalized racing culture, Kate first launched the children's life shoes hall, and built children's stores into experiential and lifestyle terminal stores.

In the Kate children's living room, apart from children's shoes and clothing, they also include toys, school supplies, products and accessories. Zhu believes that in the store, regardless of the terminal image and other aspects of adjustment, to promote brand strategy upgrading.