The "Secret Weapon" Of Zhangjiagang Enterprises

In Zhangjiagang, if you heard that 90% of the company's products are implemented.

"Non standard customization" is different from assembly line production. First of all, production enterprises must have strong R & D and financial strength. Secondly, they should be able to produce small quantities and high precision according to the customized needs of different customers.

This makes the added value of "non-standard products" higher.

It is "non-standard customization" that has marked a strong brand mark on the listed companies in Zhangjiagang.

Like other fast-growing small and medium-sized enterprises, enterprises in Zhangjiagang will encounter the trouble of growth in the flow of personnel, and will also face the financial difficulties in balancing the order and capacity. However, they are catching up with the development opportunities of multi-level capital markets, actively responding to and solving problems, and trying to explore a brand new development path in traditional or emerging fields.

Lukang science and technology [11.71 0.69% shares bar Research Report]:

One to one research and development to retain core customers

Lukang science and technology is a main textile enterprise of knitting wool yarn.

Zou Guodong told reporters.

The "non-standard customization" of Lukang science and technology is aimed at the demand of high-end fabrics for customers, and is carried out in one to one research and development mode.

In this mode, the technology development department is subdivided into

Zou Guodong told reporters that the company began to pick up high-end customized products from 2002. In the past 2006~2007 years, "one pair of certain systems" has become the regular production varieties of the company, and the bargaining power and value-added products of the company have been significantly improved.

He told reporters that the gross profit rate of wool yarn produced by traditional pipelining is only 10% to 12%, but the gross profit margin of customized products is 2~3 times that of the former. "Last year, a custom made high-end fabric of a large garment enterprise, because of the extremely complex process, the gross profit margin of the product broke through 50%."

"In the wool yarn industry, the high-end fabrics can be produced by" one to one "order production, but this is precisely the competitiveness of enterprises to retain their core customers. Zou Guodong said that not only can the products be customized, but also Lukang science and technology has established an advanced research and development mechanism with the international carriers, and has developed new fabrics for customers to choose.

"It is very important for the textile industry to make a forward-looking judgement of the fashion trend. Whether we can establish a quick response mechanism determines whether the company has competitive advantage."

Zou Guodong said that customers, including ZARA, Hugo Boss and Ralph Lauren, have established a perennial stable business relationship with the company because of their technological advantages in Lukang.

Hai Lu heavy industry [28.86 0.21% shares bar Research Report]:

"Non-standard products" achievements in the industry

The land and sea heavy industry has become famous for CDQ waste heat boiler, and the real achievement of its industry status is also a "non-standard custom" waste heat boiler.

Perhaps few people know that Hai Lu heavy industry was a company which was mainly traditional boilers and once faced with losses. But in the early days when the state vigorously promoted energy conservation and emission reduction policy, it found an opportunity for the development of HRSG.

According to the remaining heat conditions and working conditions of different industries, the development and production of waste heat boiler and pressure vessel are the core strengths of the marine and heavy industries relying on capital market and accelerating development.

Zhang Guoyi, an executive director, said that the characteristics of "non-standard" waste heat boiler and pressure vessel are material according to different production purposes. The products are often large in size, complex in technology and high in production risk. They are typical technology and capital intensive manufacturing technologies. "We are C3 separation towers for the production of coal to olefins project of Shenhua Ning coal company. The weight of the single tower is more than 2000 tons, and its height is over 100 meters."

Zhang Luan, deputy director of the design and Technology Department, told reporters that because of the strong technical advantages in the field of waste heat boiler, the company's customer base is also very stable. "In the future, 95% of our production capacity will produce" non-standard products ", because compared with conventional products, the competitive opponents of customized products are relatively limited, and the bargaining power of products is higher.

At present, the market share of oxygen converter waste heat boiler, CDQ waste heat boiler and non-ferrous metallurgical waste heat boiler is the first.

However, Zhang Luan also said that in fact, the safety pressure of "non-standard products" runs through all the time, which is reflected not only in the workload of technical preparation, but also in the complex post security test, because "safety can bring loyal customers".

Furit installed [43.00 0.68% shares, research report]:

From "small and complete" to "big and specialized"

In order to become the largest domestic LNG (liquefied natural gas) equipment R & D and sales of Furui attire, in the past ten years of development, it has accumulated the technical advantages of the whole industry chain.

However, the reporter learned from the interview that furritt is seeking to pform from "small and complete" to "big and dedicated".

This "specialization" refers to customizing the "LNG overall solution".

The customized LNG solution is difficult to provide stable gas supply pressure for different vehicle and marine engines, but also for after-sales service of different products. It is recognized as a "technical activity" in LNG industry.

Zhang Jianzhong told reporters that because of the high technical difficulty and long R & D cycle, this business is still in its infancy, and the added value is relatively high.

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Speaking of "customized" business objects, Meng Weihua, chief financial officer, told reporters that in the future layout of the rich ruiter, there are far more than new cars and new ship markets, as well as the existing car market with a total volume of up to 80 million vehicles.

Zhang Jianzhong said, "at present, the relevant policies of the state have not yet clearly made the engine business of oil to gas conversion, but Hainan and other places have begun to release, and the company has also reported to the relevant departments the application for business qualification."

The engine and gas supply equipment of the old car is converted into a LNG device. The vehicle owners spend more than 50 thousand yuan, but about half a year, the cost can be recovered through the conservation of fuel and vehicle maintenance costs.

He said that the company's self developed car cylinder self pressurization system has made breakthroughs in the field of customization, not only to solve the problem of constant pressure, but also to solve the problem of energy conservation and safety of LNG filling stations and vehicle bottles, "the key is low cost".

The successful application of self pressurization system for vehicle gas cylinders has brought significant demonstration effect, and has also made the company see the broad prospect of the overall solution.