A Word Of Fashion Brand

The tide brand derived from American street culture is increasingly integrated into Chinese elements, not only to sell products, but also to spread a trend culture.

The trend is the trend of life. The trend brand should pay attention to the consumer's experience and narrow the psychological distance with consumers.

"We have launched a DIY service that customers will buy home with tailored cloth and can make our own clothes with our help."

Guo Lisha introduced to the reporter.

Guo Lisha is the designer of the icut studio. The 4 year studio is located in the 798 Art District of Beijing. At present, there are two senior ready-made clothing brands.

Cao Yiwen, the designer of the clothing studio, chose another "tidal spot", Sanlitun bar street, Beijing.

"I will apply the creativity in the movie to costume design, so there are many movie stars in the customer."

Cao Yiwen said.

There are many people like Guo Lisha and Cao Yiwen, and CYB gives them a chance to concentrate.

CYB is born for fashion.

In the view of Du Yuzhou, President of China Textile Industry Association, the environment of the garment industry has changed.

In the past, people accepted the concept of the previous generation, but now the young people create new concepts and accept it from the previous generation. This has changed in space. On the other hand, the emergence of the Internet has changed the concept of time in a certain sense. People have been increasing the amount of information, increasing speed and being surrounded by information all the time. Compared with that, time has been shortened.

Under such circumstances, the survival status and development prospects of Chinese young trend brands and trend designers have been continuously concerned by China clothing association.

In view of the lack of funds and channels in the fashion brand, the China clothing association has actively set up a high-quality platform for its promotion and exchange and a platform for commercial docking.

However, these are not enough.

Under the premise of combining the development trend of Chinese culture and giving full play to the advantages of local characteristics, it is necessary for an activity to inject new vitality into China's "creative trading" market with the core of "trend culture and original strength". It also creates opportunities for trend brands and designers to jointly find various possibilities for cooperation with capital and commercial brands.

It is against this background that CYB came into being.

September 27-29, from China Apparel Association, China International

The famous fashion brand The Thing from Shanghai has gained a reputation in the domestic market. On CYB, The Thing launched some 2011 autumn and winter series of clothing display.

The Thing brand design director Zheng Yi said that many famous brands in China gathered in Beijing for the first time. Through the CYB platform, we hope that the public can have a deeper understanding and understanding of the trend brands.

In order to further expand the market and promote the development of local fashion culture in Guangzhou, some trend brands have established the "Guangzhou fashion brand alliance".

Chen Shaojun, marketing director of Holy Moly, a member of the alliance, said that on the CYB platform, you could find more business opportunities for Guangzhou's fashion brands.

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As a fashion and creative group in Shanghai, Shanghai's "young attitude" (Shanghai voice Society) brings 8 enterprises to participate in CYB activities, involving jewelry, fashion, home textiles and other industries.

The head of Shanghai's voice society is pleased to be able to bring Shanghai's fashion concept to Beijing to introduce CYB, and hopes to have more opportunities to participate in the future.

And in order to further spread the trend culture, show

As the first large-scale cultural exchange activity aimed at China's local fashion culture, through the CYB, the young fashion trend brands and designers on the Chinese market have made a public exhibition in the form of collective exhibition for the first time, so that the public can not only learn more about the trend culture, but also enjoy the relaxed atmosphere brought by the trend culture.

Fashion is the trend of life.

However, it can not be ignored that there are still many problems in the trend brand.

In fact, the trend brand entrepreneurial team is mostly composed of young designers, so it is inevitable that there will be problems of poor experience and poor risk tolerance.

In addition, funds and channels are also obstacles to further development of the trend brand.

And most importantly, because the trend culture is mostly from the American street culture, and the designer brand is more avant-garde, the market acceptance is not enough, the market is narrow.

Cao Yiwen told reporters that she met many buyers from different places during the exhibition.

Summed up, she realized that there are obvious differences between the buyers of the second tier cities and the buyers of the first tier cities.

Buyers from big cities generally have a higher degree of acceptance of their clothing, while buyers of second tier cities often do not know the suitable occasions for a garment, so they take a wait-and-see attitude in cooperation.

In fact, CYB is just pushing China.

During the exhibition, Du Yuzhou said that the trend is the trend of life.

The trend brand should pay attention to the consumer's experience, and have a clear positioning for the product according to the needs of the consumers. When promoting the outside world, it is best to take the designer himself as a model to shoot brochures, enhance interaction with consumers, and narrow the psychological distance with consumers.

In addition, he also said that the trend brand and designer brand should be fine and specialized in their own field, and should have their own characteristics to form their own style and not to do anything.

There will be qualitative changes in China's garment industry during the "12th Five-Year" period.

The clothing industry is not a simple and low-level processing industry, but a fashion and creative industry.

The trend brand is the new force of China's clothing industry, and visionary investors have entered this blue ocean, which is promising.

To be sure, through the collective voice on CYB, China's trend brands will definitely accelerate its development process. In the near future, CYB is expected to become an important force in China's trend culture, and even a reactor of cultural fashion, communication, collision, catalysis and dissemination in the world fashion trend.