Clothing Business Development Hot &Nbsp; The New Business Model Of Manufacturing Is Inevitable.
In recent years,
Clothing business
The development trend is unusually hot, which can be regarded as traditional manufacturing industry and new development.
business model
The inevitability of integration.
Now, the space and capacity of offline brand growth are getting smaller and smaller. It is very difficult to make bursts of growth. However, online channels have a great impact on various industries, especially the clothing industry, the acceptability of products, and one of the most suitable categories for online sales. The prospect of clothing B2C is very broad.
Costume B2C is experiencing the first wave represented by Mcglaughlin and listed in the venture capital market, which are listed on the list of 2 billion and the annual sale of VIC IT.
Upsurge
After that, it has ignited the entrepreneurial enthusiasm of clothing entities.
clothing
B2C
And traditional clothing
Brand operation
There are differences. Clothing B2C requires large amount of clothing, many styles, low price and quick response.
Online sales capacity can be said to be unlimited, and has higher requirements for brand design and production and distribution capabilities.
In addition, there are risks behind the popularity of the clothing business. Large scale offline brands launch online businesses and various capital flows into it. Many of them may not be able to achieve the advantages of online operation because they can not meet the requirements of online operation, resulting in insufficient market expansion space, resulting in the formation of low-level, homogeneous excessive competition, resulting in a large number of investment bubbles.
In view of the many hidden problems that traditional clothing may be involved in, the 2011 China garment industry e-commerce summit and the China garment industry Purchasing Association will be held in October 20th at the fifteenth international clothing festival in Ningbo, jointly sponsored by China Electronic Commerce Research Center and China apparel net.
At that time, there will be Yintai CEO Liao Bin, Martha Marceau vice president Meishan, Xiu Xiu net CEO Ji Wenhong, Le cool day CMO Zhang Yuhao, PAYPAL business director Zhang Dan, director of product convergence business director Zhang Hao, general manager of Naomi women's wear, Zhang Yuhao, fashion online shopping mall vice president Fu Qi LAN, new hundred online shopping mall CEO, Shanghai Business School Operation Director, etc. the representatives of garment and e-commerce will gather in Ningbo, in-depth analysis of the development of traditional clothing business.
At present, in the hot B2C of clothing, its criticism has gradually increased, the first thing to bear is the profit model of clothing B2C.
The development opportunity of clothing B2C is not the profit of product sales. In fact, his opportunity is mainly from the capital market. Through financing and refinancing, he constantly melts into new capital and makes a large scale and eventually realizes IPO listing. This is the opportunity of clothing B2C at present.
In a sense, the praise of the capital market is an important reason for the hot development of B2C at the moment. The "recognition" clothing B2C of the stock market has made all kinds of capital rush into, such as venture capitals represented by Mcglaughlin investors.
As a new form of business, the development mode of garment B2C at present is to expand the market rapidly at the expense of product profits, seeking the advantage of scale.
Through the huge scale advantage, on the one hand, it can attract the attention of the securities market.
On the other hand, it can enhance the profitability of the brand's future products by size effect.
The attitude of the capital market decides who will form the scale advantage first, and the competition among the B2C brands will also evolve into the competition of capital and the speed of market expansion.
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