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Shijiazhuang Changshan Textile Won The 50 Title Of China Textile Brand Culture

2011/10/24 9:33:00 45

A few days ago, the China Textile Industry Association and the China Textile Enterprise Culture Construction Association held the Boao forum of China textile brand in Boao, Hainan. At the meeting, the demonstration model of "50 brands of Chinese textile brand culture" and "the leading brand award of Chinese textile brand culture" were introduced and commended.

Shijiazhuang Changshan textile Limited by Share Ltd has won the "top 50 brand of Chinese textile culture", the only enterprise in Hebei province that has won the honor.

At the same time, Tang Zhangming, chairman of the Changshan stock exchange, won the "China textile brand culture construction award award". 29 textile entrepreneurs nationwide won the award.

On the forum, Tang Zhangming, chairman of Changshan stock exchange and Gao Dekang, chairman of Boston Limited by Share Ltd,

Lu Tai

Liu Shizhen, chairman of the textile and Limited by Share Ltd, and other famous textile entrepreneurs in China gave speeches on the same platform to share the successful experience of building brand culture.

As one of the few listed companies in the national textile industry, Changshan shares have always strives to create excellent brands. They implement "Qiang Yanfa, fine manufacturing, and big".

Trade

"Create brand" strategy, from simple pursuit of product quantity to pursuit of technological content, from simple pursuit of scale output value to pursuit of added value change, from simple production to sales.

industry chain

In the past three years, more than 2000 new varieties of Changshan's R & D have been developed in the past more than 2000 years. In 2010 alone, the company tried out 757 new varieties and put in 452 batch production. Among them, milk, pearl, Tencel and other new fiber fabrics were 150.

So far, 10 new products in Changshan have been selected for China's popular fabrics.

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Changshan shares can only produce pure cotton, polyester and cotton "two yarn two cloth" has long been a history. Now, the products extend to the home textile, clothing and other end products, and have opened stores in Shijiazhuang to run their own products. Not only have they registered "gold Changshan" trademarks, but also registered in the United Kingdom and Hongkong "C&S" ("Changshan" Pinyin prefix, creating brilliant English) and "IZI" (like "Zi Long" and "English hard work"). These brand names with strong corporate culture have made Changshan shares a good brand new image in the industry, and the sales volume has been increasing year by year, and the efficiency has always been ranked among the top 20 of China's cotton textile industry.