PLAYACH Landed In China And Started Her Fashionable And Luxurious Trip To China.

On the afternoon of October 11, 2011, Debora Sinibaldi, the designer of the international luxury brand Dior and PLAYACH, came to Shenzhen to attend the new China product conference of Italy's famous women's wear brand PLAYACH.

In an exclusive interview with reporters, she gave a clear positioning for the new styles and consumer groups released by PLAYACH in China, and considered that China's future market is quite large. PLAYACH is determined to bring fashion experience to every consumer.

The inspiration of design comes from the details of life.

In the conversation with reporters, Debora repeatedly stressed that innovation is the source of design. She believes that good designers need to go beyond, discover and accomplish.

In three minutes, she created a hand-painted design and sent her blessing to every PLAYACH woman "Elegant every day (every day of fashion and grace").

She believes that the trend of the new season will be the concept of splicing, "in my PLAYACH R & D design this year, the concept of splicing was introduced.

These splicing is not messy and simple, but full of creativity.

Especially in sweaters, I will use splicing to make sweaters look more vibrant and creative.

From the end of twentieth Century to the present, PLAYACH global creative director Debora has been a leading designer in Celine, A&G, Escada, Dior and other international brands. She has been shuttling between Milan and Paris day and night. She has set up a fashion product research and development organization and launches the most fashionable fashion product in Europe every quarter.

Its brands include DEBORA SINIBALDI, DEBORA PLAYACH, PLAYACH and other international classic fashion brands, enjoying a high reputation in Italy.

(left: luxury brand Dior, PLAYACH designer Debora Sinibaldi, right: China President MAX. XIE)

For Debora, design is not only her work, but also the way she observes the world.

The so-called fashion is fleeting, only the style is immortal. Debora's elegant and exquisite design style has swept the Europe.

Speaking of her design concept, Debora said that the most important thing in design is to pay attention to high quality, which is also a commitment of PLAYACH to every consumer. This is like laying a foundation. "High quality fabric is my special emphasis in PLAYACH design. I will choose advanced fabrics imported from France and Italy, such as silver, nylon and so on, using simple but high-quality fabrics and European fashion design."

"Of course, the shape and structure of the design are also very important.

Although many fabrics are very good, but because of the lack of profile, they can not show the beauty of fashion, they look old rather than fashionable. This is not what PLAYACH wants.

Debora told reporters that PLAYACH also cares about the technology with high technology. "For example, in this year's design, we will add the idea of disassembly, such as removable collar, sleeve and so on. These elements are fashionable and practical."

Design is a creative work. Designers who interact with bright and bright neon all day long can find inspiration from a small detail and design gorgeous fashion with artistic lines to guide the trend.

When it comes to the inspiration of design, Debora says with a smile, the source of inspiration is really hard to tell, often without shadows. "For example, seeing in different corners of the world, such as being in different seasons, listening to a song or drinking a cup of coffee, will produce different inspirations.

Inspiration is the details of life, trivial and messy, and needs to be captured in a timely manner and expressed in a most appropriate way.

Taking her PLAYACH as an example, she told reporters that the design inspiration of the brand originated from the aristocratic culture and artistic color in the romantic era of Italy. She showed the beauty, purity and charm of women, and made the beauty of women return perfectly in the rich world.

The neat lines and detailed details, the collocation of bright colors and unique Italy fabrics, PLAYACH interprets fashion, intelligence and exquisite individuality. In neoclassical romanticism, it keeps pace with fashion, but does not drift with the tide, so that every woman's time is naturally revealed, and the dream of women is constantly woven.