The Fashion Emperor Will Launch A Series Of Clothes Of The Same Name Next Year.
KarlLagerfeld
The public will be launched in January 25th next year.
Karl
Series of clothing, the main rock style.
There will be 100 items in this series, priced at $95-450, and will be sold exclusively on the Net-a-porter website and are sold on the karllagerfeld.com since February 28th.
The launch ceremony of the series will be held in January 25th, just in time for Paris's advanced custom week. Karl also plans to launch a new series of KarlLagerfeldParis, produced and produced by IttierreSpA in Italy.
Sale
。
KarlLagerfeldBV's new director, PierPaoloRighi, joined the company in August. He announced the KarlLagerfeld brand year of commodity.
Sales volume
It reaches 137000000 dollars.
Righi also plans to fully expand the scope of KarlLagerfeld's business, and will soon launch a watch series.
The company also plans to join Karl's men's wear series, which is expected to be listed in the autumn of 2012, and will also open more stores in large cities.
Righi also said it would open its first experience store in the second half of 2012, and the location is likely to be in Paris.
This series of advertising promotion is mainly based on Internet, and will also join the use of social platforms.
In September 2010, KarlLagerfeld no longer launched its own main line brand, and announced that it would turn its target to popular design.
At present, the brand includes men's wear, sunglasses, perfume and so on.
KarlLagerfeld has always been a strong supporter of cross brand cooperation, and its cooperation with H&M brand has been greatly welcomed.
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